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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Heal’s? 

Heal’s is a brand of furniture that appears in The Good Shopping Guide’s Ethical Furniture Ratings Table. Although Heal’s has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future.

We would have more confidence in this brand’s CSR, ESG, and sustainability initiatives should it submit itself for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessments and recommendations for ethical improvement.

What does Heal’s do?

The first Heal’s company was established in 1810 as a feather-dressing business by John Harris Heal and his son. The business moved to Tottenham Court Road in London in 1818 and started producing bedding, bedsteads, and furniture in addition to retailing. It had grown to be one of London’s most well-known furniture suppliers by the end of the nineteenth century. Early in the 20th century, Heal’s was one of the first stores to offer electric lighting on the British market. The Tottenham Court Road factory was modified to make parachutes during World War II. Heal’s took part in the 1951 Festival of Britain, and for the Queen’s Silver Jubilee in 1977, they refurbished the banqueting table at Buckingham Palace.

For which criteria does Heal’s perform poorly? 

Despite Heals’s progress, there is still room for improvement. Heal’s was marked down under our criteria for Animal Welfare, Ethical Accreditation, an Environmental Report, a Timber Sourcing Policy, Human Rights (+), and Other Criticisms. Due to these shortcomings, the brand is among the lowest in our Ratings Table.

In what areas does Heal’s score well for its brand ethics?

Heal’s received a top rating in assessment areas such as Political Donations, Armaments, Fossil Fuels, and Nuclear Power.

How can Heal’s brand improve its Ethical Rating?

The Good Shopping Guide score results from multiple ethical criteria, and Heal’s’ score has been calculated from these criteria. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, Heal’s has some issues to resolve, including an Environmental Report, a Timber Sourcing Policy, Human Rights (+), and Other Criticisms.

If your sustainable furniture brand is looking for Ethical Accreditation and certification of your company’s ESG, CSR, and ethical business initiatives, get in touch with The Good Shopping Guide or fill out our Ethical Accreditation application form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Timber Sourcing Policy


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Human Rights


  • Human Rights+



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating