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Ethical brand ratings and accreditation since 2001

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Higher Nature

Is Higher Nature an ethical vitamin and supplement brand?

Created in the 90s by Celia and Brian Wright, Higher Nature is an ethical vitamin and supplement brand within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector. As a result of its good score, Higher Nature is eligible for Ethical Accreditation, all it needs to do is apply.

After receiving its application, The Good Shopping Guide would be able to offer Higher Nature the use of our logo and some tips on how to improve its score further.

Do you want to find out how other Higher Nature compares against other brands within the Ethical Vitamins & Supplements Sector? Visit The Good Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.  Our Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow the good example that has been set by our top-rated brands such as Higher Nature and begin introducing more sustainable policies.

What does Higher Nature receive a top rating for? 

As a top-rated brand, Higher Nature receives a top rating for the majority of our categories including Armaments and Political Donations.

On its website, Higher Nature has a non-GMO statement and also confirms that it does not test on animals, meaning it produces cruelty-free supplements.

Does Higher Nature have an Environmental Report?

Both Higher Nature and its parent company Health Made Easy have ‘About’ pages, however, neither have sufficient environmental information. Higher Nature’s ‘Promise’ page does share some insight into the ethics of the brand, but there are no trends or evidence of progress.

As a result, it receives a bottom rating for our Environmental Report category.

What can Higher Nature do to improve its score? 

The above benchmark score that Higher Nature receives within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector is the result of a calculation of multiple ethical criteria.

As it already has a good score in the Ethical Vitamins & Supplements Sector, The Good Shopping Guide recommends that Higher Nature gets in touch to apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide would provide Higher Nature with our certificate. Additionally, Higher Nature would receive some tips on how to improve its score even further on our Ratings Table.

Did you know that your brand could benefit from Ethical Accreditation? Our accredited brands proudly display our logo, highlighting to consumers that it is an ethical and sustainable brand. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Vitamins & Supplements Sector have been awarded with our ethics and sustainability certification. Would you like to find out more? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating