Ethical Vegan Supplements and Organic Vitamins
Which vitamins brands are the most ethical and sustainable? For the answer, see our Ethical Vitamins & Supplements Ratings Table to compare brands’ ethical scores.
Why should I buy vegan supplements?
Many of us are now aware that taking vitamins and supplements can be beneficial for our mental and physical health. Since the coronavirus pandemic, we are more conscious than ever about protecting our health and boosting our immune systems. This is just one of the reasons why the vitamin industry is on the rise and is expected to reach a market share of £190 billion by 2032. Vegan supplements and organic vitamins are a great way to ensure that we are getting all of the nutrients that we might be missing in a plant-based diet, without compromising ethical beliefs. Whilst it is not always necessary for vegans and vegetarians to take supplements and vitamins, you should talk to your GP to discuss if these might support your diet. A GP can offer you vitamin and mineral deficiency tests. Tests from a GP will tell you which vitamins and minerals you might benefit from.
How you can help: Buy organic vitamins and vegan supplements
There are several options for becoming more ethical when purchasing vitamins. Buying from an ethical brand is the most important thing but opting for organic vitamins and vegan supplements is also beneficial.
Ethical shoppers can buy organic vitamins. Organic vitamins are better for the environment, as organic produce is grown without the use of harsh chemicals that damage our ecosystems. Moreover, several studies have found that organic crops are more nutritious, so organic vitamins may also be more effective. Organic vitamins, such as organic Vitamin E, may even be more bioavailable than some forms of synthetic Vitamin E. Speak to your GP about the use of both organic vitamins and synthetic supplements, as bioavailability is affected by many other physiological factors.
Buy organic vitamins from ethical brands to avoid dodgy brands such as Bayer, and its subsidiaries who use harmful pesticides, fungicides and insecticides and produce genetically modified crops.
There’s no need to cut vitamins and supplements out from your diet, particularly if you are vegan or vegetarian. Finding vegan supplements is important for those wanting to invest their money into ethical and sustainable products and brands. Fortunately, many organic vitamins are also vegan, so you don’t have to choose between the two!
Are all supplements vegan?
Short answer. No. Not all supplements are vegan. Unfortunately, the vitamins sector is plagued by several ethical issues, particularly issues with Animal Welfare. We therefore stress the importance of purchasing clearly labelled vegan supplements, so you can get all the nutrients you need without financially supporting animal cruelty.
There are many animal-derived ingredients used in traditional supplements that make the products unsuitable for vegans, such as collagen and gelatine. Some of the nutrients themselves, including Vitamin D3, Vitamin B12, and Vitamin A, may also be sourced from animal products.
We have already highlighted that vegan supplements are much better for animal welfare than non-vegan products. But what about their environmental impact? Most people are now aware of the detrimental impact that the meat and fish industries have on our planet. Choose vegan supplements to reduce your role in contributing to issues such as deforestation and overfishing. And if they’re organic too… well, even better!
Our research findings: The rise of vegan supplements and persisting animal welfare issues
Good news! Our latest research into the vitamins sector revealed that many brands are now offering vegan supplements! If you want to support your health, you no longer have to compromise your ethics.
Several brands in our Ethical Vitamins & Supplements Ratings Table offer vegan supplements certified by The Vegan Society. The Vegan Society certification confirms the product is not only suitable for vegans, but is also free from animal testing. This includes Doctor Agon and Viridian, which have attained our Ethical Accreditation.
The growing availability of vegan supplements is also important as our research found that many brands are still testing their products on animals. For instance, Bayer, the parent company of Berocca, Redoxon, and Sanatogen, operates its own animal testing lab and features on PETA’s list of companies that test on animals. Bayer also owns a subsidiary once known as Monsanto, who produce genetically modified crops and the infamous glyphosate-herbicide, Roundup.
Vegan supplements are now widely available. There is no excuse for continuing to subject animals to cruel experiments. We have therefore marked down all brands involved in animal testing under our Animal Welfare category.
Where does Omega-3 come from?
Overfishing is a big problem within the vitamins sector because many supplements are sourced from fish products. For instance, Omega-3 is produced by extracting the oils from mass-caught fish, which increases the demand for overfishing. When buying Omega-3 supplements, you should check the label to see if it is vegan, or check our Ethical Vitamins & Supplements Ratings Table.
Overfishing is a major problem that affects the whole marine ecosystem. Depletion of fish species damages coral reefs. To find out more about the issues within the fishing industry, read our Ethical Tinned Tuna article.
Purchasing vegan supplements from ethical, vegan brands is the best way to avoid the animal welfare and environmental concerns associated with non-vegan vitamins. Fortunately, our Ethical Vitamins & Supplements Ratings Table shows you a range of ethical companies offering vegan supplements, as well as organic vitamins. This saves you the time and effort of doing the research yourself. Handy.
See our Ethical Vitamins Ratings Table to compare brands
The Good Shopping Guide has researched every brand that appears on our Ethical Ratings Tables in great depth. Click on any brand name to read more exclusive information about companies’ ethics and sustainability efforts and policies.
Fushi Welbeing, Neal’s Yard Remedies, Oxford Vitality, True Veda, Viridian, Floradix, Haliborange, Healthspan, BioCare, Feel, Higher Nature, Wild Nutrition, Pukka, Simply Supplements, Starpowa, Vitabiotics, Holland & Barrett, M+E, Superdrug, Bio-Kult, Boots, Centrum, Seven Seas, Bassetts, Solgar, Berocca and Sanatogen.
Why should I consider buying vegan supplements?
Vegan supplements contain no animal-derived ingredients and are typically free from animal testing, making them the most ethical choice for health-conscious consumers. With the vitamins industry growing rapidly, a wide range of certified vegan options is now available. Choosing vegan supplements also helps reduce your contribution to environmentally damaging industries such as livestock farming and overfishing. The Good Shopping Guide’s Vitamins & Supplements Ethical Ratings Table helps identify the best options.
What are organic vitamins and why are they a better choice?
Organic vitamins are produced from ingredients grown without synthetic pesticides, fungicides, or insecticides, making them considerably better for the environment. Some studies also suggest that organic ingredients may offer greater nutritional bioavailability. For the most ethical choice, look for certified organic vitamins and avoid brands linked to harmful agricultural practices. The Good Shopping Guide recommends steering clear of Bayer and its subsidiaries, which produce genetically modified crops and controversial pesticide products.
Are all supplements vegan?
No: many conventional supplements contain animal-derived ingredients such as gelatine, collagen, or animal-sourced nutrients including Vitamin D3, B12, and Vitamin A. Despite the growing availability of vegan alternatives, animal welfare remains a significant concern across the sector. The Vegan Society certification is a reliable indicator that a product is both vegan and free from animal testing. Look for this accreditation when choosing your supplements.
Why is Omega-3 a sustainability concern?
Many Omega-3 supplements are extracted from mass-caught fish, increasing demand for overfishing and placing further pressure on already fragile marine ecosystems. This practice threatens fish populations and contributes to coral reef degradation. Vegan Omega-3, typically derived from algae, offers a sustainable alternative that avoids the environmental and animal welfare concerns linked to fish-based products. Consulting The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table can help identify responsible vegan options.
Which supplement brands have been flagged for animal testing?
Several major supplement brands continue to test their products on animals, a practice for which there is no justification given the availability of modern alternatives. Bayer, the parent company of Berocca, Redoxon, and Sanatogen, operates its own animal testing laboratory and features on PETA’s list of companies that test on animals. Consumers wishing to avoid supporting these practices should seek out certified cruelty-free brands and consult The Good Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
How can I find the most ethical vitamins and supplements?
The Good Shopping Guide’s Vitamins & Supplements Ethical Ratings Table evaluates brands across environmental, animal welfare, and social criteria, making it an efficient resource for comparing options. Look for brands that score above the benchmark and hold Ethical Accreditation, such as Viridian, Fushi Wellbeing, and Neal’s Yard Remedies. Many top-rated brands also offer certified vegan and organic supplements, meaning there is no need to compromise your ethics for your health.
Is Fushi Wellbeing an ethical Vitamins and Supplements brand?
Fushi Wellbeing sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table, achieving top marks across every assessed area, including environmental reporting, organic sourcing, animal welfare, and vegan credentials. Holding Ethical Accreditation demonstrates the brand’s genuine commitment to ethical and sustainable business practices. Fushi Wellbeing also holds Ethical Innovator Status, firmly positioning it as a leader in responsible supplementation.
Is Neal’s Yard Remedies an ethical Vitamins and Supplements brand?
Neal’s Yard Remedies sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table, earning top marks in every evaluated area, including environmental reporting, organic credentials, animal welfare, and vegan verification. Its Ethical Accreditation reflects a longstanding dedication to responsible and sustainable practice. Neal’s Yard Remedies also holds Ethical Innovator Status, cementing its reputation as one of the most conscientious names in ethical health and beauty.
Is Oxford Vitality an ethical Vitamins and Supplements brand?
Oxford Vitality sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table, performing exceptionally well across all assessed criteria, from environmental reporting and organic sourcing to animal welfare and vegan credentials. Holding Ethical Accreditation demonstrates the brand’s comprehensive commitment to ethical and sustainable practices. Oxford Vitality also holds Ethical Innovator Status, establishing it as an outstanding choice for conscientious consumers.
Is True Veda an ethical Vitamins and Supplements brand?
True Veda sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table, achieving positive marks across every evaluated criterion, including environmental reporting, organic sourcing, fossil fuel policies, animal welfare, and vegan credentials. Holding Ethical Accreditation demonstrates the brand’s genuine commitment to responsible and sustainable business. True Veda also holds Ethical Innovator Status, marking it as a standout brand for ethical supplement shoppers.
Is Viridian an ethical Vitamins and Supplements brand?
Viridian sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table, achieving top marks across every assessed area, including environmental reporting, organic sourcing, animal welfare, and vegan credentials. Its Ethical Accreditation demonstrates a firm commitment to ethical and sustainable business practice. Viridian also holds Ethical Innovator Status, reinforcing its position as one of the most responsible brands in the supplements sector.
Is NothingFishy an ethical Vitamins and Supplements brand?
NothingFishy sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in environmental reporting, animal welfare, vegan credentials, and political transparency, although falls short on organic certification. Holding Ethical Accreditation demonstrates the brand’s strong commitment to ethical and sustainable practices, and its positive brand ethics and company group rating further reflect its dedication to responsible business.
Is Floradix an ethical Vitamins and Supplements brand?
Floradix sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in environmental reporting, organic sourcing, fossil fuel policies, and political transparency, although falls short on fully meeting animal welfare and vegan standards. Should Floradix apply for Ethical Accreditation, this could provide a valuable opportunity to further demonstrate its commitment to ethical and sustainable business practices.
Is Wild Nutrition an ethical Vitamins and Supplements brand?
Wild Nutrition sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in environmental reporting, animal welfare, vegan credentials, and political transparency, although falls short on organic certification. Applying for Ethical Accreditation could offer a valuable means of publicly affirming Wild Nutrition’s commitment to responsible and sustainable business practices.
Is Ancient + Brave an ethical Vitamins and Supplements brand?
Ancient + Brave sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in environmental reporting, vegan credentials, and political transparency, although falls short on organic certification and only partially meets animal welfare standards. Were Ancient + Brave to apply for Ethical Accreditation, this could be a meaningful step in further demonstrating its commitment to ethical practices.
Is Healthspan an ethical Vitamins and Supplements brand?
Healthspan sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in environmental reporting, fossil fuel policies, and political transparency, although falls short on organic certification and only partially meets animal welfare and vegan standards. Applying for Ethical Accreditation could provide a positive opportunity for Healthspan to further demonstrate its commitment to responsible business practices.
Is Vitabiotics an ethical Vitamins and Supplements brand?
Vitabiotics sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in animal welfare, vegan credentials, fossil fuel policies, and political transparency, although falls short on environmental reporting and organic sourcing. Should Vitabiotics apply for Ethical Accreditation, this would provide a valuable opportunity to publicly demonstrate the breadth of its commitment to ethical and sustainable business practices.
Is Absolute Collagen an ethical Vitamins and Supplements brand?
Absolute Collagen sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in environmental reporting, fossil fuel policies, and political transparency, although falls short on organic sourcing and vegan credentials, with animal welfare only partially addressed. Applying for Ethical Accreditation could be a constructive step towards demonstrating a stronger commitment to ethical and sustainable business practices.
Is Bach’s Rescue Remedies an ethical Vitamins and Supplements brand?
Bach’s Rescue Remedies sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in fossil fuel policies and political transparency, although falls short on organic sourcing and only partially meets standards in environmental reporting, animal welfare, and vegan credentials. Were the brand to apply for Ethical Accreditation, this could provide a meaningful opportunity to demonstrate its commitment to responsible practices.
Is M+E an ethical Vitamins and Supplements brand?
M+E sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in fossil fuel policies and political transparency, although falls short on organic certification and only partially addresses standards in environmental reporting, animal welfare, and vegan credentials. Applying for Ethical Accreditation could offer a valuable avenue for M+E to further demonstrate its commitment to ethical business practices.
Is Starpowa an ethical Vitamins and Supplements brand?
Starpowa sits above the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. It performs well in environmental reporting, fossil fuel policies, and political transparency, although falls short on organic sourcing and vegan credentials, with animal welfare only partially addressed. Applying for Ethical Accreditation could be a positive step for Starpowa in further demonstrating its commitment to responsible and sustainable practices.
Is Feel an ethical Vitamins and Supplements brand?
Feel falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs well in fossil fuel policies and political transparency, it falls short on environmental reporting and organic sourcing, with animal welfare and vegan credentials only partially addressed. Shoppers seeking brands that do meet the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Haliborange an ethical Vitamins and Supplements brand?
Haliborange falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in fossil fuel policies and political transparency, it falls short on environmental reporting and organic sourcing, with animal welfare and vegan credentials only partially addressed. Consumers looking for brands that do achieve the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Simply Supplements an ethical Vitamins and Supplements brand?
Simply Supplements falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs reasonably in fossil fuel policies and political transparency, it falls short on environmental reporting and organic sourcing, with animal welfare and vegan credentials only partially addressed. Those seeking brands that do reach the ethical benchmark can find them on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Zooki an ethical Vitamins and Supplements brand?
Zooki falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in fossil fuel policies and political transparency, it falls short on environmental reporting and organic sourcing, with animal welfare and vegan credentials only partially addressed. Those seeking brands that do meet the ethical benchmark are encouraged to explore The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is BioCare an ethical Vitamins and Supplements brand?
BioCare falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs well in animal welfare and political transparency, it falls short on environmental reporting and organic sourcing, with some public record concerns also noted. Consumers wishing to find brands that do achieve the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Higher Nature an ethical Vitamins and Supplements brand?
Higher Nature falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs well in animal welfare and political transparency, it falls short on environmental reporting, organic sourcing, and fossil fuel policies. Those seeking brands that do meet the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table for responsible alternatives.
Is Holland & Barrett an ethical Vitamins and Supplements brand?
Holland & Barrett falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs well in animal welfare and vegan credentials, it falls short on organic sourcing, fossil fuel policies, and has some public record concerns, with environmental reporting only partially addressed. Those seeking brands that do achieve the ethical benchmark can find them on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Superdrug an ethical Vitamins and Supplements brand?
Superdrug falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and animal welfare, it falls short on organic sourcing and has significant public record concerns. Consumers looking for brands that do meet the ethical benchmark are encouraged to explore The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table for more responsible alternatives.
Is Centrum an ethical Vitamins and Supplements brand?
Centrum falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs well in environmental reporting and organic sourcing, it falls short on animal welfare, vegan credentials, marketing practices, and has public record concerns. Those seeking brands that do achieve the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Boots an ethical Vitamins and Supplements brand?
Boots falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and fossil fuel policies, it falls short on animal welfare, organic sourcing, marketing transparency, political donations, and has significant public record and other concerns. Those seeking more ethical alternatives can find them on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is HABI an ethical Vitamins and Supplements brand?
HABI falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and fossil fuel policies, it falls short on animal welfare, organic sourcing, marketing practices, political donations, and has significant public record and other concerns. Shoppers seeking brands that do meet the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Modern Chemistry an ethical Vitamins and Supplements brand?
Modern Chemistry falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and fossil fuel policies, it falls short on animal welfare, organic sourcing, marketing transparency, political donations, and has significant public record and other concerns. Those seeking more responsible alternatives can find them on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Bassetts an ethical Vitamins and Supplements brand?
Bassetts falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and fossil fuel policies, it falls short on animal welfare, vegan credentials, organic sourcing, genetic modification policies, political donations, and has significant public record concerns. Shoppers seeking more ethical alternatives can find them on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Seven Seas an ethical Vitamins and Supplements brand?
Seven Seas falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs well in environmental reporting and organic sourcing, it falls short on animal welfare, vegan credentials, fossil fuel policies, marketing practices, political donations, and has significant public record concerns. Those seeking brands that do meet the ethical benchmark can find them on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Berocca an ethical Vitamins and Supplements brand?
Berocca falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and fossil fuel policies, it falls short on animal welfare, organic sourcing, genetic modification policies, marketing transparency, political donations, and has significant public record concerns. Those seeking ethical alternatives are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Bio-Kult an ethical Vitamins and Supplements brand?
Bio-Kult falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting, it falls short across several areas, including animal welfare, organic sourcing, fossil fuel policies, genetic modification policies, political donations, and has significant public record concerns. Shoppers seeking more responsible alternatives can find them on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Pukka an ethical Vitamins and Supplements brand?
Pukka falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it scores adequately in environmental reporting, it falls short across several criteria, including fossil fuel policies, armaments, organic sourcing, vegan credentials, political donations, and has public record concerns. Those seeking brands that do achieve the ethical benchmark are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Redoxon an ethical Vitamins and Supplements brand?
Redoxon falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and fossil fuel policies, it falls short on animal welfare, organic sourcing, genetic modification policies, marketing transparency, political donations, and has significant public record concerns. Consumers looking for more ethical alternatives are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Sanatogen an ethical Vitamins and Supplements brand?
Sanatogen falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and fossil fuel policies, it falls short on animal welfare, organic sourcing, genetic modification policies, marketing transparency, political donations, and has significant public record concerns. Those seeking ethical alternatives are encouraged to consult The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
Is Solgar an ethical Vitamins and Supplements brand?
Solgar falls below the benchmark on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table. While it performs adequately in environmental reporting and fossil fuel policies, it falls short on animal welfare, organic sourcing, genetic modification policies, marketing transparency, political donations, and has significant public record concerns. Shoppers seeking more ethical alternatives can find them on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table.
How does The GOOD Shopping Guide's Ethical Accreditation complement other accreditations?
The GOOD Shopping Guide doesn’t replace existing certifications, it ensures your ethical credentials are clearly recognised so they are trusted by consumers. By appearing in our comparison tables, your brand reaches an audience that is actively seeking genuinely ethical options, while also being referenced by Google and AI search tools to enhance credibility and discoverability.
How is The GOOD Shopping Guide's Ethical Accreditation different from other accreditations?
Unlike many accreditations that focus mainly on compliance or internal audits, The GOOD Shopping Guide provides scored, research-led assessments across environment, people and animals. Our tables are consumer-facing and freely accessible, making it easy for shoppers and AI tools to compare brands based on verified performance, not just promises.
How does The GOOD Shopping Guide choose who is eligible for accreditation?
The GOOD Shopping Guide audits brands for their ethical impact across a variety of criteria in the human, animal and environment categories. We research the records of brands and their parent companies, and rate them across those criteria. If they are found to be above our benchmark, they are eligible to apply for Ethical Accreditation.
How can I apply for Ethical Accreditation?
You can apply for Ethical Accreditation if your brand is assessed as above our benchmark. Click on this link to fill out our online form, and our researchers will assess your brand’s viability for Ethical Accreditation.