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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Hisense? 

Hisense is listed in The Good Shopping Guide‘s Ethical Televisions Ratings Table. Hisense has yet to fulfil our ethical criteria, but we hope that in the future, the brand will make the required changes to function as a more ethical organisation. The TV brand may boost customer trust by seeking for Ethical Accreditation, which includes a more thorough investigation and recommendations for ethical development.

More information on the importance of energy-efficient TVs may be found in The Good Shopping Guide to Ethical TVs. Then, in our Ethical Televisions Ratings Table, compare it to other brands.

What does Hisense do?

Hisense began its manufacturing and trading business in 1988 and expanded overseas. The brand now has established 55 overseas companies and offices. Hisense produces Household appliances, soundbars and TVs, including Smart TVs. The global electronics brand is a part of the Hisense Group.

For which criteria does Hisense perform poorly? 

Hisense received a low rating for its Environmental Report, use of ECO Labels and Human Rights issues. The ESG report released by Hisense is brief and does not contain any specific targets to work towards; the brand receives an Energy Star label for its fridges, but not for any TV products or any other electronics it produces.

Hisense has come under criticism for not commenting on what actions it is taking to raise awareness and support the migrant workers for the Qatar World Cup which it sponsored. Read more on this Qatar World Cup story here.

Hisense’s Code of Conduct receives a middle rating, as it comments on the minimum working age but does not set standards for working laws. Its Code of Conduct claims to comply with local laws which some countries do not have a limit on. The brand is a member of RMI but does not have any statement on the usage of Conflict Materials, so this too receives a middle Good Shopping Guide Ethical Score.

Past Criticisms of Hisense’s ethical record

Hisense faced criticism for being directly owned by the Chinese state which has been linked to several unethical issues, the brand also received a score of 10.1/100 in the Corporate Information Transparency Index which is used to evaluate supply chain practices in relation to environmental management and water pollution.

In what areas does Hisense score well for its ethics?

Hisense receives a high score for having no links to any Nuclear Power, Fossil Fuels, Armaments, Political Donations or Animal Welfare issues.

How can Hisense improve its Ethical Rating?

The Good Shopping Guide divides a brand’s Ethical Rating into three categories: the Environment, People, and Animals.

For more thorough advice on how to improve, Hisense could apply for Ethical Accreditation with The Good Shopping Guide.

The brand may enhance its Ethical Rating and meet our basic ethical standards by providing a more complete Environmental Report and addressing the brand’s Human Rights problems.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Television company that places ethics high on its priority list?

Contact us to learn more, or complete our short form for an initial sustainability evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Eco Labels


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights


  • Conflict Minerals



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating