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Ethical brand ratings and accreditation since 2001

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Is Hisense an ethical and sustainable washing machine brand? 

Owned by Haier Group, a Chinese home appliance and electronics company, Hisense does not meet the minimum ethical benchmark on The Good Shopping Guide’s Washing Machines Ethical Ratings Table.

Because Hisense currently has a low score, it is not eligible for Ethical Accreditation.  Despite this, we still encourage Hisense to contact us to apply. Once we have received its application, The Good Shopping Guide will offer Hisense an evaluation and some advice on how to become a more ethical and sustainable brand.

Would you like to see how Hisense ranks against other brands within the Ethical Washing Machines sector? Have a look at The Good Shopping Guide’s Washing Machines Ethical Ratings Table.  From our Ratings Table, you can gain further insight into the criteria that a brand has to fulfil in order to meet our minimum ethical benchmark.

All brands are urged by The Good Shopping Guide to begin introducing more ethical and sustainable policies like our top-rated brands.

What does Hisense receive a top rating for?

For its lack of negative records, The Good Shopping Guide awards Hisense with a top rating for our Fossil Fuels, Animal Welfare and Nuclear Power categories.

Why does Hisense have a bottom rating for its Environmental Report and Code of Conduct? 

Haier Group, Hisense’s parent company has an ESG Report. The report outlines several targets in different areas including carbon emissions and recycling. Unfortunately, some of the targets are out of date and therefore, no longer relevant.

Within the same report, there is mention of child labour and human rights. However, the information lacks detail and no official Code of Conduct could be found.

What can Hisense do to improve its score? 

The below benchmark score that Hisense receives on The Good Shopping Guide’s Washing Machines Ethical Ratings Table is the outcome of an assessment of multiple ethical criteria.

Even though it has a low score in the Ethical Washing Machines sector, The Good Shopping Guide still encourages Hisense to get in touch and apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide will provide Hisense with some tailored advice on how to improve its score on the Washing Machines Ethical Ratings Table.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating