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Ethical brand ratings and accreditation since 2001

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How ethical is Homethings?

Homethings is included in The Good Shopping Guide’s Washing Up Liquids Ethical Ratings Table. In our Ratings Table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Washing Up Liquid companies to follow Homethings’ lead and implement more ethical rules and procedures.

Are you interested in seeing how Homethings rates against other brands within the Ethical Washing Up Liquid Sector? Visit the Washing Up Liquid Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Homethings do?

Homethings was launched in 2020 and featured on the BBC show Dragons’ Den. With typical cleaning sprays featuring 95% water Homethings created a brand with eco-friendly cleaning products. Homethings sells Cleaning sprays, Washing up liquid, laundry products as well as floor products, sponges and other refills. Homethings operates on both one-time purchasing options or an Auto-delivery subscription service where customers can save money and have products delivered on a regular basis that the customer choses.

In what areas does Homethings perform well? 

Homethings is a CFI and Vegan Society accredited brand with a strong moral standing. The washing up liquid brands homepage states a range of sustainable attributes such as Plastic-free packaging, clean ingredients carbon offsetting and refillable options with further detail on how this is better for the environment. Homethings is a small company with good ethical credentials and is therefore eligible for The Good Shopping Guide’s Ethical Accreditation.

How could Homethings rate higher on our Washing Up Liquids Ethical Ratings Table? 

Homethings is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide, this is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Ethical Accreditation boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet an ethical standard. Homethings could improve its ethical rating score further by ensuring that all products include an ingredient list in order to receive a top rating in our Toxic Chemicals Policy category.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating