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Ethical brand ratings and accreditation since 2001

Brand Ratings Table

Hoover

How ethical is Hoover?

Hoover is an appliance brand which was founded in Ohio, USA in 1915. In the early 20th century, Hoover dominated the vacuum cleaner industry to the point that ‘hoover’ is often still used as a general term for vacuum cleaners.

Hoover has been given a below-benchmark score on The GOOD Shopping Guide’s Ethical Kitchen Appliances Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Hoover make progress in future.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Hoover perform poorly?

Haier Group, Hoover’s parent company, has a Code of Conduct outlining its supplier standards that was deemed insufficient, so a middle rating has been awarded.

Hoover is also given a bottom rating for Political Donations as Haier donated an amount above our minimum threshold in recent election cycles in the United States.

Find out more about how we rate by exploring our ethical criteria.

In which areas does Hoover score well for its ethics?

We found no criticisms of Hoover relating to Fossil Fuels, Animal Welfare or Armaments, so it scores well for these criteria.

How can Hoover improve its ethical rating?

The below-benchmark score that Hoover is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Hoover has some issues to resolve including its poor Code of Conduct.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The GOOD Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

Scale minimum: 0.

GSG score:

58 out of 100.

GSG category benchmark:

68 out of 100.
Scale maximum: 100.

Ethical Rating

Environment

  • Environmental Report

    Good

  • Fossil Fuels

    Good

  • Packaging

    Poor

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Code of Conduct

    Acceptable

  • Political Donations

    Poor

  • Human Rights

    Acceptable

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Acceptable

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating