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Ethical brand ratings and accreditation since 2001

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How ethical is Hoover?

Hoover is an appliance brand which was founded in Ohio, USA in 1915. In the early 20th century, Hoover dominated the vacuum cleaner industry to the point that ‘hoover’ is often still used as a general term for vacuum cleaners.

Hoover has been given a below-benchmark score on The Good Shopping Guide’s Ethical Vacuum Cleaners Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Hoover make progress in future.

Read more about the issues facing the Ethical Vacuum Cleaners sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Hoover perform poorly?

Haier Group, Hoover’s parent company, has an ESG Report which contains several targets in different areas including carbon emissions and recycling. However, the carbon emissions targets are out of date and therefore no longer relevant, so Hoover gets a middle rating for its Environmental Report. Within Haier Group’s ESG Report, there is mention of child labour and human rights. However, the information contained lacks detail and no official Code of Conduct could be found, so a  bottom score is awarded for Code of Conduct.

Hoover is also given a bottom rating for Political Donations as parent company Haier donated an amount above our minimum threshold in recent election cycles. Find out more about how we rate by exploring our ethical criteria.


In which areas does Hoover score well for its ethics?

We found no criticisms of Hoover relating to; Nuclear Power, Fossil Fuels, Animal Welfare or Armaments, so it scores well for these criteria.

How can Hoover improve its ethical rating?

The below-benchmark score that Hoover is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Hoover has some issues to resolve including its poor Code of Conduct.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating