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Ethical brand ratings and accreditation since 2001

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Is Hoover an ethical and sustainable washing machine brand? 

Owned by Haier Group Corporation, a Chinese home appliance and electronics company, Hoover has a below-benchmark score on The Good Shopping Guide’s Washing Machines Ethical Ratings Table.

Because Hoover does not currently meet our minimum ethical benchmark, it is not eligible for Ethical Accreditation.  Regardless of this, we still encourage Hoover to contact us to apply. Once we have received its application, The Good Shopping Guide will provide Hoover with an evaluation and some advice on how to become a more ethical brand.

Would you like to find out how Hoover ranks against other brands within the Ethical Washing Machines sector? Visit The Good Shopping Guide’s Washing Machines Ethical Ratings Table.  From our Ratings Table, you can learn all about the criteria that a brand has to fulfil in order to reach our minimum ethical benchmark.

All brands are urged by The Good Shopping Guide to introduce more ethical and sustainable practices like our top-rated brands.

What does Hoover receive a top rating for?

For its lack of negative records, Hoover receives a top rating for our Animal Welfare, Fossil Fuels and Nuclear Power categories.

Why does Hoover have a bottom rating for its Environmental Report and Code of Conduct? 

Haier Group, Hoover’s parent company has an ESG Report. The report contains several targets in different areas including carbon emissions and recycling. However, some of the targets are out of date and therefore, no longer relevant.

Within the same report, there is mention of child labour and human rights. However, the information is lacking in detail and no official Code of Conduct could be found.

What can Hoover do to improve its score? 

The below benchmark score that Hoover receives within The Good Shopping Guide’s Ethical Washing Machines sector is the result of an assessment of multiple ethical criteria.

Because it has a low score in the Ethical Washing Machines sector, The Good Shopping Guide encourages Hoover to reach out to us and apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide will provide Hoover with some personalised advice on how to improve its score on the Washing Machines Ethical Ratings Table.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating