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Ethical brand ratings and accreditation since 2001

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How ethical is Hug Pet Food?

Hug Pet Food

How ethical is Hug Pet Food?

Hug Pet Food, a sustainable cat and dog food brand owned by Honesty Food Group is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Cat & Dog Food Ratings Table and successfully passes our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow Hug’s example and adopt more ethical policies and practices.

In which areas does Hug Pet Food perform well?

Hug Pet Food performs well across a range of ethical criteria, particularly in the Animals category. 

Hug receives a top rating for Animal Welfare, as it confirms that none of its products are tested on animals. The brand also receives a top rating in the Vegetarian/Vegan category, as it offers several products certified by The Vegetarian Society.

For more information on Vegan diets for dogs, please see our article. The Good Shopping Guide does not offer veterinary advice to pet owners, please contact your pet’s vet before making any dietary changes.  

What makes Hug Pet Food so sustainable?

Hug Pet Food has a wide range of sustainable initiatives that further the brand’s ethical status. 

Hug Pet Food is committed to creating complete, genuinely healthy meals for dogs and cats without synthetic supplements, cheap cereals, or heaps of sugar. 

Hug Pet Food only uses natural, human-grade whole food ingredients, sourced from trusted suppliers who share their ethical and environmental values. Its products have a minimum meat content of 79%, are 100% bone free, and contain a mixture of organic herbs.

How did Hug Pet Food attain Ethical Accreditation?

Hug Pet Food has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Hug Pet Food is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Hug Pet Food is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Hug as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating