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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Inch’s? 

Inch’s is included in The Good Shopping Guide’s Beer, Lager & Cider Ethical Ratings Table. Even though Inch’s hasn’t yet exhibited moral behaviour that fulfils our standards, we think it will eventually act in a more morally upright manner. Inch’s may boost customer confidence by submitting an application for Ethical Accreditation, which includes a more thorough evaluation and suggestions for ethical development.

More information on the issues that may be found in The Good Shopping Guide to Ethical Lager, Cider and Beer brands.  Then, in our Beer, Lager and cider Ethical Ratings Table compare it to other brands.

What do Inch’s do?

Inch’s was founded in 1916 by Sam Inch. The cider brand has a unique blend of 100% British apples and sells medium apple cider in cans, bottles and pints. The brand is described as sustainable and has been owned by Heineken since 2021. (Read on to find out if this claim is real, or if it’s greenwashing!) You can read more about the brand’s history here.

For which criteria does Inch’s perform poorly? 

Inch’s cider brand received negative reviews due to organic, GM policy and Public Record Criticisms. There are no organic cider choices available from the brewery firm and the brand has been linked to unethical practices through its parent company, Heineken.

Past Criticisms of Inch’s ethical record

Heineken, Inch’s parent business, is the source of several ethical criticisms. Heineken was rated the third worst plastic polluter in Europe by Break fee from plastic as well as receiving a low score on the corporate transparency index which judges a company’s supply chain. You can read more on this here. 

In what areas does Inch’s score well for its ethics?

Inch’s received high grades for its Environmental Report, Nuclear Power, Animal Welfare, Political Donations and Armaments. The cider brand earns a top rating because Heineken has a sustainability strategy that sets up certain long-term environmental goals.

How can Inch’s improve its Ethical Rating?

Inch’s could apply for Ethical Accreditation for more detailed suggestions on how to improve. With the introduction of a line of vegan and organic cider, Inch’s might raise its ranking and adhere to our ethical standards. The business should consider ways to improve its public image and relationship to Heineken and release a genetic modification policy.

The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we research and rate.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a beer, lager or cider brand that places sustainability and ethics high on its priority list?

Contact us to learn more about this sustainability certification, or complete our short form for an initial ethical evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating