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Ethical brand ratings and accreditation since 2001

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incognito

How ethical is incognito?

incognito, a sustainable brand specialising in eco-friendly mosquito repellent is one of The Good Shopping Guide’s top-rated ethical brands. 

The brand receives an excellent Good Shopping Guide ethical score of 92 in our Ethical Soap Ratings Table and successfully passes our ethical benchmark.

We encourage other companies in the Soap sector to follow incognito’s example and adopt more ethical policies and practices.

In which areas does incognito perform well? 

incognito performs well across many aspects of our assessment. incognito receives a top rating in the Genetic Modification category, as the brand confirms that all its products are free from genetically modified ingredients.

incognito also does particularly well in our Animals category. The brand has plant-based products certified by The Vegan Society and therefore receives a top rating for the Vegetarian/Vegan category. 

Additionally, incognito is awarded a top rating for Animal Welfare, due to being a cruelty-free brand that does not conduct or commission animal testing on any of its products.

What makes incognito so sustainable?

incognito was set up with a clear vision – to provide eco-friendly Deet-free mosquito repellent that does not cause harm to the environment. 

All incognito products come in plastic packaging made from sugarcane, a sustainable alternative to traditional plastic materials.

Additionally, as incognito’s products are certified vegan, its ethical customers can protect against mosquito bites without compromising their animal welfare values.

How did incognito attain Ethical Accreditation?

incognito has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. incognito is subject to an annual review to ensure the company maintains high ethical standards.

As a result, incognito is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise incognito as an ethical brand.

Ethical performance in category

0

GSG score

92
70

GSG category benchmark

100

Awarded Ethical Accreditation

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan

    Good

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Good

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating