Innocent

How ethical is Innocent?

Innocent is a soft drinks brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. Although Innocent has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Innocent if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement. Find out more about the ethical issues facing the Soft Drinks sector.

What does Innocent do?

Innocent Drinks is a British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. Innocent is now owned by The Coca-Cola Company

In which areas does Innocent perform poorly?

Innocent receives a bottom rating for its lack of Organic or Fair Trade certification. It also scores poorly for Animal Welfare due to evidence of poor animal welfare standards at farms which supply Coca-Cola owned brands. It gets a bottom score for GM, as Coca-Cola’s website does not rule out the use of GMOs across all of its brands.

Coca-Cola Company donated over $4.5m in recent election cycles so Innocent gets a bottom rating for Political Donations. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Innocent’s record

Innocent’s parent company, Coca-Cola, has faced multiple criticisms relating to poor wages and living and working conditions, unfair price increases and price fixing, and its CEO came in at number 13 in As You Sow’s report on ‘The 100 Most Overpaid CEOs’.

 

In which areas does Innocent score well for its ethics?

Innocent scores well for its Environmental Report as parent company Coca-Cola Co. has a 2022 Business & Sustainability Report which contains numerous targets.

We found no criticisms relating to; Nuclear, Fossil Fuels or Armaments,  therefore Innocent scores well across these criteria. Find out more about how we rate.

How can Innocent improve its ethical rating?

The below-benchmark score that Innocent is awarded with on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Innocent has some issues to resolve, including its poor animal welfare record. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Innocent some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.