Innocent

How ethical is Innocent?

Innocent is a soft drinks brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. Although Innocent has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

What does Innocent do?

Innocent Drinks is a British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. Innocent is now owned by The Coca-Cola Company.

In which areas does Innocent perform poorly?

Innocent receives a bottom rating for its lack of Organic certification. It also scores poorly for Animal Welfare due to evidence of poor animal welfare standards at farms which supply Coca-Cola owned brands. It gets a bottom score for GM, as Coca-Cola’s website does not rule out the use of GMOs across all of its brands.

Coca-Cola Company donated millions of dollars in recent U.S. election cycles, so Innocent gets a bottom rating for Political Donations. Find out more about how we rate by exploring our ethical criteria.

In which areas does Innocent score well for its ethics?

Innocent scores well for its Environmental Report as parent company Coca-Cola Co. has a Business & Sustainability Report which contains numerous targets.

We found no criticisms relating to; Fossil Fuels therefore Innocent scores well across these criteria. Find out more about how we rate.

How can Innocent improve its ethical rating?

The below-benchmark score that Innocent is awarded with on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Innocent has some issues to resolve, including its poor animal welfare record.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.