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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Isle of Paradise

How ethical is Isle of Paradise?

Isle of Paradise is a self tan brand which has a good score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. With a high GSG score, Isle of Paradise can be considered an ethical brand. Isle of Paradise hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Self Tan sector to follow Isle of Paradise’s example and adopt more ethical policies and practices.

What does Isle of Paradise do?

Isle of Paradise is described as the world’s first customisable, colour-correcting tanning brand, and is based on skincare principles using plant-based ingredients.

In which areas does Isle of Paradise perform well?

Isle of Paradise performs well for its Environmental Report as its site has a Sustainability page with lots of details about the brand being vegan and cruelty-free, refills and packaging with lots of targets. It also has a non-GMO statement so gets a top rating for GM.

We found no criticisms of Isle of Paradise relating to; Nuclear Power, Fossil Fuels, Armaments, Irresponsible Marketing or Political Donations, therefore Isle of Paradise scores well for these criteria.

Find out more about our ethical criteria.

What can Isle of Paradise do to improve its score?

The above benchmark score that Isle of Paradise is awarded on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

As Isle of Paradise already receives a top score in the Ethical Self Tan sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Isle of Paradise will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage Isle of Paradise to gain more certification for its Animal Welfare policy, plus Organic and Vegetarian certification in order to improve its score for these criteria. If Isle of Paradise applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating