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Ethical brand ratings and accreditation since 2001

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Jack Daniel’s

Is Jack Daniel’s an ethical spirits brand?

Owned by Brown-Forman Corporation, Jack Daniel’s is a popular brand of Tennessee whisky. Unfortunately, Jack Daniel’s receives a low score from The Good Shopping Guide and as a result, is a low-ranking brand within the Ethical Spirits sector.

Despite its below-benchmark score, The Good Shopping Guide encourages Jack Daniel’s to get in touch and apply for Ethical Accreditation. After receiving its application, we would be able to evaluate Jack Daniel’s and give it some advice on how to improve its score.

To find out how Jack Daniel’s ranks against other brands within the Ethical Spirits sector, visit the Spirits Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet to achieve reaching our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and introduce more sustainable policies before applying for Ethical Accreditation.

Does Jack Daniel’s have an Environmental Report?

Brown Forman, Jack Daniel’s parent company has an Environmental Sustainability page. As the page contains lots of targets in areas such as carbon emissions and renewable energy, Jack Daniel’s receives a top rating for this category.

There is also evidence of progress on the company’s recent ESG scorecard.

What does Jack Daniel’s receive a bottom rating for?

For our Public Record Criticism category, Jack Daniel’s receives a bottom score.

Corporate Human Rights Benchmark recently evaluated how well 127 companies from a variety of sectors performed in human rights.

The overall average score was 17.3%, with the highest score being 50.3%. Brown-Forman received a disappointing score of 3.6%.

What can Jack Daniel’s do to improve its score? 

Jack Daniel’s low score on The Good Shopping Guide’s Spirits Ethical Ratings Table is the outcome of a calculation of multiple ethical criteria.

To see its score improve on the Spirits Ethical Ratings Table, we recommend that Jack Daniel’s contact us and apply for Ethical Accreditation. By applying, Jack Daniel’s would receive sustainability advice on how to boost its bottom scores.

Your Spirits brand could benefit from Ethical Accreditation. Our certified brands can proudly display our logo which demonstrates to consumers that shopping with its brand is an ethical decision. Have a look at our Ratings Tables to see which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like more information about our research and Ethical Accreditation, contact us or fill out a rapid initial ethical assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating