Jacksons Nurseries

How ethical is Jacksons Nurseries?

Jacksons Nurseries is a family-run plant nursery which has achieved The GOOD Shopping Guide’s ethical benchmark on our Ethical Garden Suppliers Ratings Table. Jacksons Nurseries has not yet received The GOOD Shopping Guide’s Ethical Accreditation, an editorial endorsement awarded to brands which achieve a high ethical score across our multi-criteria assessment. Receiving this endorsement would strengthen the brand’s standing as a recognised ethical choice for consumers in the garden suppliers sector.

What does Jacksons Nurseries do?

Jacksons Nurseries (UK) Ltd was established in the 1960s in Bagnall, Staffordshire, and is now run by the third generation of the Jackson family. The nursery operates from a 10-acre site on the edge of the Staffordshire Moorlands, growing a broad range of plants including alpines, climbers, fruit trees, Japanese maples, perennials, roses, shrubs, and topiary. In addition to online plant sales and nationwide delivery, the site includes an on-site garden centre, tea room, and farm shop open seven days a week. Jacksons also supplies garden designers, professional landscapers, schools, and local authorities.

Why does Jacksons Nurseries perform well ethically?

Jacksons Nurseries achieves good ratings across several criteria assessed by The GOOD Shopping Guide. The brand receives good ratings for fossil fuels, animal welfare, armaments, irresponsible marketing, and political donations, and has no documented public record criticisms. As a long-established, family-run nursery growing the majority of its plants on site, Jacksons demonstrates solid ethical conduct across governance and animal welfare criteria.

What could improve Jacksons Nurseries’ ethical positioning?

Jacksons Nurseries receives a poor rating for its environmental report. For a nursery with more than six decades of growing heritage and a significant on-site operation, the absence of a published environmental report means that its sustainability commitments and practices are not transparently disclosed. Publishing an environmental report would address this gap and provide accountability commensurate with the nursery’s scale and standing.

Jacksons Nurseries also receives a poor rating for peat free status. Transitioning to peat-free growing media across its nursery operations would address this gap and align the brand with the direction of the wider horticultural sector.

Obtaining The GOOD Shopping Guide’s Ethical Accreditation would provide editorial recognition of Jacksons Nurseries’ ethical standards. Given the narrow margin above the benchmark, addressing the environmental reporting and peat free gaps in particular would have a meaningful impact on the nursery’s overall ethical standing.

Consumers seeking garden suppliers with stronger overall ethical credentials are encouraged to consult our Ethical Garden Suppliers Ratings Table to compare alternatives. Our how we rate page explains the criteria used to assess all brands in this sector.