Kabloom

How ethical is Kabloom?

Kabloom is a garden and eco-gifts brand which has achieved The GOOD Shopping Guide’s ethical benchmark on our Ethical Garden Suppliers Ratings Table. With a score of 98 out of 100, Kabloom demonstrates an exceptional commitment to ethical and sustainable business practices, achieving good ratings across every criterion assessed with the sole exception of The GOOD Shopping Guide’s Ethical Accreditation.

Kabloom has not yet received The GOOD Shopping Guide’s Ethical Accreditation, an editorial endorsement awarded to brands which achieve a high ethical score across our multi-criteria assessment. Receiving this endorsement would further strengthen the brand’s standing as a recognised ethical choice for consumers in the garden suppliers sector.

What does Kabloom do?

Kabloom was founded in 2014 and is now operated by Shroot Ltd, a Bristol-based eco-gifts company. The brand produces Seedboms — wildflower seed grenades made from a compostable bio-based shell containing organic, peat-free compost and non-GMO wildflower seeds. Products are plastic-free, FSC-accredited, biodegradable, and fully compostable. Seedboms are stocked in over 950 garden centres, independent shops, and cultural venues including Kew Gardens, the Eden Project, and the Natural History Museum. Kabloom invests a proportion of profits in UK rewilding projects through WILD BRITAIN, creating habitats for pollinators and other wildlife.

Why does Kabloom perform well ethically?

Kabloom achieves good ratings across every criterion assessed by The GOOD Shopping Guide with the exception of Ethical Accreditation. The brand receives good ratings for environmental reporting, fossil fuels, and peat free status, reflecting its commitment to environmental transparency and its use of peat-free compost in all products. Kabloom achieves good ratings for animal welfare, armaments, irresponsible marketing, and political donations, and has no documented public record criticisms. The brand has achieved recognition as an Ethical Innovator, reflecting its development of compostable, plastic-free wildflower seed products that encourage pollinator habitats and urban rewilding.

What could improve Kabloom’s ethical positioning?

With a score of 98 out of 100, Kabloom’s ethical performance is exceptional across virtually every criterion assessed. The sole area for improvement is obtaining The GOOD Shopping Guide’s Ethical Accreditation. This editorial endorsement is awarded to brands which achieve a high ethical score across our multi-criteria assessment, and would provide Kabloom with formal recognition of the ethical standards it has already demonstrated. For a brand of this calibre, this endorsement would complement its existing credentials and make it easier for consumers to identify Kabloom as an editorially endorsed ethical choice.

Kabloom represents one of the strongest ethical profiles in the garden suppliers sector and is a straightforward recommendation for consumers seeking eco-friendly garden products from a brand with a genuine commitment to pollinator habitats and urban rewilding. Consumers can explore how Kabloom compares to other brands on our Ethical Garden Suppliers Ratings Table and learn more about how we rate brands on ethical criteria.