Kellogg’s

How ethical is Kellogg’s?

Kellogg’s is a breakfast cereals brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table. Although Kellogg’s has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

What does Kellogg’s do?

Kellogg’s has been owned by Kellanova since November 2023, when The Kellogg Company separated into two companies; WK Kellogg Co in North America and Kellanova internationally. Kellanova is an American multinational food manufacturing company headquartered in Chicago, Illinois, United States. Kellogg’s produces cereal and markets their products by several well-known brands including the Kellogg’s brand itself.

In which areas does Kellogg’s perform poorly?

Kellogg’s was marked down under our criteria for Palm Oil as the parent company Kellanova confirms that its brands do use palm oil. Kellog’s (before the company split) donated over our threshold in recent election cycles, so the brand is also given a bottom score for Political Donations.

Past Criticisms of Kellogg’s record

Be Slavery Free’s 2023 Chocolate Scorecard rates all the major chocolate companies on their labour and environmental policies and practices and Kellogg’s received a red (poor) rating.

In which areas does Kellogg’s score well for its ethics?

Kellogs gets a top rating for our Organic criterion as the brand does have some product lines which are certified by EU Leaf. We found no public record criticisms of Kellogg’s relating to Fossil Fuels, Animal Welfare, or Armaments, so the brand scores well across these criteria.

How can Kellogg’s improve its ethical rating?

The below-benchmark score that Kellogg’s is awarded with on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Kellogg’s has some issues to resolve, including its use of GMOs.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.