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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Kenwood? 

Kenwood is included in The Good Shopping Guide’s Cookers Ethical Ratings Table. Although Kenwood has not yet upheld our ethical standards, we are confident that in the future, the company will reform in order to do business in a more ethical manner. By requesting Ethical Accreditation- which would entail a more thorough investigation and recommendations for ethical development- Kenwood might raise consumer trust.

More information on the issues this industry faces may be found in The Good Shopping Guide to eco-friendly cooker brands. Then, in our Cookers Ethical Ratings Table compare it to other brands.

What does Kenwood do?

Kenwood was founded in 1947 by Kenneth Wood. The brand sells a large range of kitchen appliances including mixers, all-in-one cookers, blenders and other small appliances. De’Longhi Holding S.A. acquired Kenwood in 2001. You can read more about the brand here.

For which criteria does Kenwood perform poorly? 

Kenwood received a low rating for its Environmental Report. Kenwood’s parent company has a Sustainability Report that contains evidence of progress but no targets for the brand to work towards. The brand also receives a middle rating for its Code of Conduct; the cooker company has a ‘Dealings With Suppliers’ section that briefly mentions its policies on child and forced labour but misses out on many other vital, ethical workers’ rights issues.

Past Criticisms of Kenwood’s ethical record

Kenwood faced criticism as its parent company scored a poor rating for being a high risk for tax avoidance strategies.

In what areas does Kenwood score well for its ethics?

Kenwood receives a high score in our Nuclear, Fossil Fuel, Armaments and Political Donations categories with no links to any concerns in these areas. The cooker brand also received a high score in terms of Animal Welfare and Human Rights.

How can Kenwood improve its Ethical Rating?

The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Kenwood might apply for Ethical Accreditation for more detailed guidance on how to improve.

Kenwood may improve its rating and fulfil our fundamental ethical requirements by improving its Environmental Report to include a range of targets that the company can work towards as well as updating its Code of Conduct to cover all important issues.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Cooker company that places ethics, ESG and CSR policies high on its priority list?

Contact us to learn more, or complete our short form for an initial ethics and sustainability evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating