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Ethical brand ratings and accreditation since 2001

Brand Ratings Table

Kenwood

How ethical and sustainable is Kenwood? 

Kenwood is included in The GOOD Shopping Guide’s Cookers Ethical Ratings Table. The brand has a below-benchmark score according to our research.

More information on the issues this industry faces may be found in The GOOD Shopping Guide to eco-friendly cooker brands. Then, in our Cookers Ethical Ratings Table compare it to other brands.

What does Kenwood do?

Kenwood was founded in 1947 by Kenneth Wood. The brand sells a large range of kitchen appliances including mixers, all-in-one cookers, blenders and other small appliances. De’Longhi Holding S.A. acquired Kenwood in 2001.

You can read more about the brand here.

For which criteria does Kenwood perform poorly? 

The brand receives a middle rating for Human Rights, due to allegations of supply chain abuses.

Additionally, Kenwood receives a bottom rating for Packaging, due to insufficient information on whether it uses 100% recyclable or biodegradable materials.

For which criteria does Kenwood perform well?

Due to a lack of negative records, Kenwood receives a top rating for Fossil Fuels, Armaments, or Political Donations.

How can Kenwood improve its Ethical Rating?

The Ethical Rating of a brand is divided into three categories by The GOOD Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Kenwood might apply for Ethical Accreditation for more detailed guidance on how to improve.

Kenwood may improve its rating and fulfil our fundamental ethical requirements by improving its bottom scores, such as introducing 100% recyclable or biodegradable packaging.

Why not check out The GOOD Shopping Guide’s Ethical Accreditation if you work for or with a Cooker company that places ethics, ESG and CSR policies high on its priority list?

Contact us to learn more, or complete our short form for an initial ethics and sustainability evaluation.

Ethical performance in category

Scale minimum: 0.

GSG score:

58 out of 100.

GSG category benchmark:

68 out of 100.
Scale maximum: 100.

Ethical Rating

Environment

  • Environmental Report

    Good

  • Fossil Fuels

    Good

  • Packaging

    Poor

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Code of Conduct

    Acceptable

  • Political Donations

    Good

  • Human Rights

    Acceptable

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating