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Ethical brand ratings and accreditation since 2001

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Is Kenwood an ethical kettle brand? 

Owned by De’Longhi, an appliance manufacturer, Kenwood is a brand that produces kettles.

Unfortunately, Kenwood currently has a below benchmark score on The Good Shopping Guide’s Kettles Ethical Ratings Table and cannot yet be classed as an ethical kettle brand.

As Kenwood does not meet the minimum ethical benchmark in The Good Shopping Guide’s Ethical Kettles sector, it is not yet eligible for Ethical Accreditation.  Regardless of this, The Good Shopping Guide encourages Kenwood to get in touch with us to apply. Once we have received Kenwood’s application, we will offer it some advice on how to work on its score.

Would you like to find out how other kettle brands rank against Kenwood within the Ethical Kettles sector? Have a look at the Kettles Ethical Ratings Table.  From The Good Shopping Guide’s Ratings Tables, you can gain further insight into the criteria that a brand must fulfil in order to reach our minimum ethical benchmark.

The Good Shopping Guide encourages all brands to begin adopting more ethical and sustainable policies, taking inspiration from our top-rated brands.

What does Kenwood receive a top rating for? 

Due to its lack of negative records, Kenwood receives a top rating in some of our categories.

These include Nuclear Power, Animal Welfare and Human Rights because of its lack of negative records.

Why does Kenwood have a middle rating for our Other Criticisms category? 

Unfortunately, De’Longhi, Kenwood’s parent company receives Ethical Consumer’s worst rating for the likely use of tax avoidance strategies. Additionally, the company has at least two high-risk subsidiaries in tax havens.

What can Kenwood do to improve its score? 

Kenwood’s below benchmark score on The Good Shopping Guide’s Kettles Ethical Ratings Table is the outcome of a consideration of multiple ethical criteria.

Although Kenwood’s score does not yet reach the minimum ethical benchmark in the Ethical Kettles sector, The Good Shopping Guide still suggests that it applies for Ethical Accreditation. After we have received Kenwood’s application, the brand will be offered some tips on how to improve its score and become more ethical.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating