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Ethical brand ratings and accreditation since 2001

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Is Kinder the most ethical and sustainable chocolate?

Kinder is a Nestlé chocolate brand that is listed in The Good Shopping Guide’s Ethical Chocolate Ratings Table. Although Kinder has not yet met our ethical principles, we anticipate that the brand will improve in the future. A brand must comply with a number of different qualities in order for us to award Ethical Accreditation and does very well in some of them. There is, however, still much room for advancement. There are currently no Fairtrade chocolate options, for example. The value of sustainably harvested ingredients is undeniable today more than ever. Using Fairtrade products guarantees that everyone associated with the production process, from beginning to end, is paid a fair wage. Kinder, like many other brands owned by Nestlé, does not sell Fairtrade products. We would have extra confidence in this brand if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would be able to make further detailed assessment and provide recommendations for ethical improvement. We acknowledge that there is a lot of room for improvement by this brand, but we are confident that this brand can become Ethically Accredited in the future. Find out more about the ethical issues faced by the Chocolate sector and see how other brands score in our Ethical Chocolate Ratings Tables.

What does Kinder do and what is its history?

The story of the Kinder brand begins in 1968 at the heart of a small Italian town named Alba. Michele Ferrero developed Kinder Chocolate and added what would become a famous brand for the Ferrero company, which remains family-owned today. The Kinder brand is the second largest chocolate brand in the world. Currently sold in 170 countries, the brand offers a wide range of chocolate products from chocolate bars to surprise-filled treats. Each Kinder toy was originally moulded and hand- painted, with 100 different toys made each year.

For which criteria does Kinder perform poorly?

Regardless of Kinder ranking strongly in many classes within the ethical chocolate brands area, the business still has some issues to address. These are the availability of Organic products, Public Record Criticisms, and Fairtrade product availability.

In 2019, Nestlé announced that they couldn’t guarantee that its chocolate products were free from child slave labour. Nestlé could trace only 49% of its purchasing back to the farm level. The Washington Post noted that Nestlé’s commitment taken in 2001 to eradicate such practices within 4 years had not been kept, neither at the due deadline of 2005, nor within the revised deadlines of 2008 and 2010, and that future goals were not likely to be achieved either.

In what areas does Kinder score well for its ethics?

Kinder does score above our benchmark in imperative categories such as having Vegetarian and Vegan options, an Environmental Report, no known use of Nuclear power or Armaments and good Animal Welfare documentation. There is no record of Kinder using or associating itself with Nuclear power, ensuring that purchased of this brand does not support the utilisation of Nuclear power. There is also no record of any negative outcomes associated with Genetically Modified crops or accepting/contributing to Political Donations.

More information about Kinder…

Check out how Kinder scores in relation to other chocolate brands on our Ethical Chocolate Ratings Table. If you own or work for a chocolate brand, why not submit your company or product for assessment and Ethical Accreditation from The Good Shopping Guide.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating