Kingfisher

Is Kingfisher an ethical toothpaste brand? 

Founded by Richard Austin in the 1980s, Kingfisher is a top-rated toothpaste brand within The Good Shopping Guide’s Ethical Toothpaste Sector.

As a result of its score, Kingfisher is eligible for Ethical Accreditation. All Kingfisher needs to do to receive our ethical and sustainable certification is get in touch and apply.

Do you want to find out how Kingfisher rates against other brands within the Ethical Toothpaste Sector? Have a look at the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

In which categories does Kingfisher score well?

On its website, Kingfisher has a range of sustainability information. It has a ‘Beliefs & Ethics’ section which mentions how it does not use genetically modified ingredients, does not test on animals and uses natural ingredients.

As a result, Kingfisher receives a top rating in our Environmental Report and Genetic Modification categories.

In which areas does Kingfisher receive a bottom or middle rating?

Although Kingfisher states on its website that it is a vegan toothpaste brand, it has not received certification to support this. As a result, the company only receives a middle rating in the Vegetarian/vegan category.

Kingfisher also lacks organic certification and therefore receives a bottom rating for Organic.

What can Kingfisher do to improve its score? 

Kingfisher’s excellent top score within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of an evaluation of multiple ethical criteria.

To improve its rating further, Kingfisher should look to obtain organic and vegan certification.

Did you know that applying for Ethical Accreditation could benefit your brand? Our accredited brands can proudly display our logo on its products and in advertisements, showcasing to consumers that its products are ethical and sustainable. If you would like some more information, please contact us or fill out a free initial assessment form.