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Ethical brand ratings and accreditation since 2001

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How ethical is Kingsmill?

Kingsmill is a brand of bread which has a below-benchmark score on The Good Shopping Guide’s Ethical Bread Ratings Table. Although Kingsmill has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Kingsmill if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Bread sector.

What does Kingsmill do?

Kingsmill is a bread brand that was founded by Canadian Willard Weston in 1935, as Food Investments Limited. The company was renamed in 1960 to Associated British Foods.

In which areas does Kingsmill perform poorly?

Kingsmill was marked down under our criteria for GM as its parent company, Associated British Foods, confirms use of GMOs in some cases. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Kingsmill’s record

We found no past criticisms of Kingsmill.

In which areas does Kingsmill score well for its ethics?

Kingsmill’s parent company, Associated British Foods, has a number of documents containing targets including packaging, carbon emissions and responsible sourcing, so Kingsmill gets a top rating for its Environmental Report.

We found no public record criticisms of Kingsmill relating to Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments so it scores well for these criteria.

How can Kingsmill improve its ethical rating?

The below-benchmark score that Kingsmill is awarded with on The Good Shopping Guide’s Ethical Bread Ratings Table is the result of an evaluation of multiple ethical criteria. To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Kingsmill has some issues to resolve, including its use of GMOs and lack of Fair Trade association. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Kingsmill some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating