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Ethical brand ratings and accreditation since 2001

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Are KitchenAid kettles ethical and sustainable? 

Owned by Whirlpool Corporation, an American home appliance manufacturer, KitchenAid has a below-benchmark score within The Good Shopping Guide’s Ethical Kettles sector.

As KitchenAid currently has a below benchmark score on The Good Shopping Guide’s Kettles Ethical Ratings Table, it regrettably cannot be classed as an ethical kettle brand. Because of this, KitchenAid is not yet eligible for Ethical Accreditation.  Despite its low score, The Good Shopping Guide still encourages KitchenAid to contact us and apply. Once we have received KitchenAid’s application, we will offer it some advice on how to become a more ethical kettle brand.

Are you interested in seeing how other kettle brands rank against KitchenAid within the Ethical Kettles sector? Have a look at the Kettles Ethical Ratings Table.  From The Good Shopping Guide’s Ratings Tables, you can gain further insight into the criteria that a brand must fulfil to reach our minimum ethical benchmark.

The Good Shopping Guide encourages all brands to begin adopting more ethical and sustainable policies like our top-rated brands.

Does KitchenAid have an Environmental Report?

Whirlpool Corporation has a recent Sustainability Report. Within the report, the company shares a Net Zero target, as well as information on how this will be achieved. There is also evidence of progress for previous goals.

As a result, KitchenAid receives a top rating in our Environmental Report category.

Why does KitchenAid have a bottom rating for our Political Donations category? 

Within recent election cycles, Whirlpool donated an amount above The Good Shopping Guide’s criteria for a middle or top score, KitchenAid receives a bottom rating.

What can KitchenAid do to improve its score?

The below benchmark score that KitchenAid receives on The Good Shopping Guide’s Kettles Ethical Ratings Table is the result of a consideration of multiple ethical criteria.

Despite the fact that KitchenAid’s score does not currently meet the minimum ethical benchmark in the Ethical Kettles sector, The Good Shopping Guide still suggests that it applies for Ethical Accreditation. After we have received KitchenAid’s application, it will be offered some tips on how to become a more ethical and sustainable kettle brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating