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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Little Freddie

Is Little Freddie an ethical baby food brand?

Owned by Sunny Fields Enterprise, Little Freddie is an above-benchmark brand of baby food within The Good Shopping Guide’s Ethical Baby Food sector. As a result of its excellent score, Little Freddie is eligible for Ethical Accreditation. In order to be awarded our logo, all it needs to do is apply so that we can provide it with an assessment and some tips on how to make a few minor improvements.

If you wish to find out how Little Freddie compares to other brands within the Ethical Baby Food sector, have a look at the Baby Food Ethical Ratings Table. From our Ratings Tables, you can learn more about the criteria that our top-rated brands have met to achieve their high scores. The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands, and introduce and adopt more sustainable policies.

What does Little Freddie receive a top rating for?

As a top-rated brand, Little Freddie has lots of top ratings in our research criteria. However, we were especially pleased with its score for our Environmental Report category.

On its website, Little Freddie has a detailed sustainability page called the ‘Big Green Plan’. It includes a sustainability report which shares the company’s progress as well as information about packing, waste and animal welfare.

Because of the amount of detail, Little Freddie receives a top rating for this category.

What does Little Freddie receive a bottom rating for?

Little Freddie receives a bottom rating for The Good Shopping Guide’s Vegetarian/Vegan category as it does not have certification from The Vegan Society or The Vegetarian Society.

What can Little Freddie do to improve its score? 

Little Freddie’s score within The Good Shopping Guide is the outcome of an evaluation of a variety of criteria. As it already has an above benchmark score in the Baby Food Ethical Ratings Table all Little Freddie needs to do to receive our ethical certification is apply for Ethical Accreditation. By applying, Little Freddie would receive some tips on how to work on its bottom scores and would be able to proudly display our ethics and sustainability certification.

Could your Baby Food brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Baby Food sector have achieved our ethics and sustainability certification. If you would like some more information about how your brand can cut through the greenwash, get in touch with The Good Shopping Guide or complete a rapid initial ethical assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating