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Ethical brand ratings and accreditation since 2001

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Little Freddie

Is Little Freddie an ethical baby food brand?

Little Freddie is a baby food brand which has achieved an acceptable score on The Good Shopping Guide’s Ethical Baby Food Ratings Table but Ethical Accreditation has not yet been achieved.  This is important because it provides additional verification on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Baby Food sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Little Freddie receive a top rating for?

As a high-scoring brand, Little Freddie has lots of top ratings in our research criteria. However, we were especially pleased with its score for our Environmental Report category.

On its website, Little Freddie has a detailed sustainability page called the ‘Big Green Plan’. It includes a sustainability report which shares the company’s progress as well as information about packing, waste and animal welfare.

Because of the amount of detail, which highlights the company’s commitment to environmental progress, Little Freddie receives a top rating for this category.

What can Little Freddie do to improve its score? 

Little Freddie’s positive score within The Good Shopping Guide’s Ethical Baby Food sector is the outcome of an assessment of multiple ethical criteria.

Little Freddie is therefore encouraged to apply for Ethical Accreditation. If successful in its application, Little Freddie could join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

94
80

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Good

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

  • Ethical Innovator

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating