Skip to content

Ethical brand ratings and accreditation since 2001

Back to table

Living Naturally

How ethical is Living Naturally?

Living Naturally, an ethical health and beauty brand, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Skincare Ratings Table and therefore passes our ethical benchmark with flying colours.

We encourage other companies in the Skincare sector to follow Living Naturally’s example and adopt more ethical policies and practices.

In which areas does Living Naturally perform well?

Having achieved a perfect Good Shopping Guide score of 100, Living Naturally performs well across all areas of our Skincare assessment.

In terms of our Environment category, Living Naturally has achieved a top rating for our Organic and Genetic Modification criteria, as the brand is certified as organic by ECOCERT.

This not only confirms that Living Naturally’s products are organic but also rules out the use of genetically modified ingredients.

Additionally, Living Naturally receives full marks in the Animals category of our research, which includes the Animal Welfare and Vegetarian/Vegan criteria, as it is a cruelty-free brand with vegan products certified by The Vegan Society.

What makes Living Naturally so sustainable?

Living Naturally has a wide range of sustainable initiatives that further the brand’s ethical status. The brand has a strong stance against the use of palm oil, due to its harmful environmental impact, and has been palm oil-free since 2015.

Living Naturally demonstrates a clear concern for the environment. The brand’s packaging is made up entirely of recycled or recyclable plastic, glass, biodegradable cotton and paper, and the brand also offers product refills.

Additionally, Living Naturally works with several charities to support causes such as animal welfare, marine conservation, and food insecurity.

As a result of its clear commitment to ethical progress, Living Naturally has been awarded a top rating in the Ethical Innovator category.

How did Living Naturally attain Ethical Accreditation?

Living Naturally has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Living Naturally is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Living Naturally is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Living Naturally as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating