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Ethical brand ratings and accreditation since 2001

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Loving Tan

How ethical is Loving Tan?

Loving Tan is a brand of self tan products which has a below-benchmark score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. Although Loving Tan has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Loving Tan if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Self Tan sector.


What does Loving Tan do?

Loving Tan is a brand of self tan products founded by Joanna Hinton in 2010 with its headquarters in Brisbane, Australia.


In which areas does Loving Tan perform poorly?

Loving Tan was marked down under our criteria for its Environmental Report as the brand’s website lacks any environmental information. It also receives a bottom rating for our Organic and Vegetarian criteria due to a lack of certification.

Loving Tan gets a middle rating for Animal Welfare as it does not have an Animal Testing Policy available. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Loving Tan’s record

We found no past criticisms of Loving Tan.

In which areas does Loving Tan score well for its ethics?

We found no criticisms of Loving Tan relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.


How can Loving Tan improve its ethical rating?

The below-benchmark score that Loving Tan is awarded with on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Loving Tan has some issues to resolve, including its lack of certification for Organic products and its lack of an Environmental Report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Loving Tan some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating