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Ethical brand ratings and accreditation since 2001

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Magnum

How ethical and sustainable is Magnum? The summary ethical rating for Magnum is shown here. You will also find the average score for the whole product category too – so you can see how ethical and sustainable Magnum is in comparison to other brands. These ethical scores are long-trusted because they are based on a very wide analysis of the brand’s ethical performance, across multiple ethical criteria, including sustainability, animal welfare and human issues.  You will see the full breakdown of the Magnum ethical results on this page also.

Ethical performance in category

0

GSG score

42
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Poor

  • Organic

    Good

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan

    Good

People

  • Armaments

    Good

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Acceptable

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating