Malibu

Is Malibu an ethical spirits brand?

Malibu, a bestselling coconut-flavoured rum liqueur, is owned by Pernod Ricard.

Unfortunately, like other Pernod Ricard-owned brands, Malibu is a below-benchmark brand due to its low score within The Good Shopping Guide’s Ethical Spirits sector.

Do you want to find out how other brands within the Ethical Spirits sector compare against Malibu?

Visit the Spirits Ethical Ratings Table. Our Ratings Table can help you find out more about the criteria a brand has to meet to meet our minimum Ethical Benchmark. The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and adopt some more ethical practices.

What does Malibu receive a top rating for?

Similarly to other Pernod Ricard brands, Malibu receives a top rating for our Environmental Report research category.

Pernod Ricard has an Sustainability Roadmap which contains a range of targets for environmental issues such as waste, carbon emissions and packaging.

What does Malibu have a bottom score for Public Record Criticisms?

Pernod Ricard receives a bottom score due to having several valid Public Record Criticisms including the exporting of alcohol to Russia, ending their initial year-long boycott of the country when it initially invaded Ukraine.

What can Malibu do to improve its score? 

The low score that Malibu receives from The Good Shopping Guide is the result of a calculation of multiple ethical criteria.

The Good Shopping Guide recommends that, in order to improve its score, the brand revisits its unethical Animal Testing policy and seeks Vegan/Vegetarian certification.

Could your Spirits brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables display which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like additional information on this sustainability accreditation, contact us or fill out a rapid initial brand ethics assessment form.