Miele

How ethical is Miele?

Miele is an appliance brand which was founded in Germany in 1899 with its first products being a cream separator and butter churn. It began the production of vacuum cleaners in 1927.

Miele has achieved an acceptable score on The Good Shopping Guide’s Ethical Vacuum Cleaners Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Vacuum Cleaners sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Miele perform well?

Miele scores well across all of our criteria, but performs especially well for its Environmental Report, as its Sustainability Report 2021 contains lots of evidence of progress as well as targets. Miele is also given a top score for its Code of Conduct as it has a robust statement regarding human rights and child labour.

The above benchmark score that Miele is awarded on The Good Shopping Guide’s Ethical Vacuum Cleaners Ratings Table is the result of an evaluation of multiple ethical criteria.

What can Miele do to improve its ethical score?

Miele is encouraged to apply for Ethical Accreditation. If successful in its application, Miele would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.