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Ethical brand ratings and accreditation since 2001

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MilkyWay

Is MilkyWay an ethical chocolate?

MilkyWay is a chocolate owned and manufactured by Mars Inc. First introduced in 1923, MilkyWay is the oldest Mars chocolate bar still around. MilkyWay bars consist of chocolate, nougat and caramel. Unfortunately, MilkyWay has one of the lowest scores on The Good Shopping Guide’s Ethical Chocolate Ratings Table and as a result, cannot be classed as a brand which sells ethical chocolate. Although MilkyWay does not currently meet our ethical benchmark, we hope that it will reach it in the future by making the necessary improvements to its social, environmental and animal welfare record.

Our Ethical Chocolate Ratings Table shows how MilkyWay scores against other brands and can help you to learn more about Ethical Chocolate.

Which ethical criteria does Milky Way receive a top score for?

MilkyWay receives a top score for its manufacturer Mars’ Environmental Report, which shares details about its goals in areas such as climate action, water consumption and sustainable packaging.

Additionally, MilkyWay receives a top score for Armaments, Fossil Fuels and Nuclear Power as there are no negative records.

 What does MilkyWay receive a bottom score for? 

MilkyWay receives a bottom score from The Good Shopping Guide for Public Record Criticisms, as Mars has been accused of involvement in an array of controversial practices. These unethical activities include deforestation, plastic pollution, workers’ rights abuses and child labour.

MilkyWay does not have any certified Fairtrade products and therefore receives a bottom rating in the Fairtrade category.

 What can MilkyWay do to become an Ethical Chocolate? 

MilkyWay’s score on The Ethical Chocolate Table is the result of a calculation carried out by The Good Shopping Guide which have considered multiple ethical criteria. To reach our minimum ethical benchmark, improve its score and qualify for Ethical Accreditation, MilkyWay first needs to resolve a wide range of issues. This includes its bottom score for Public Record Criticisms and many more.

Why not get in contact to learn more about Ethical Accreditation or complete our initial assessment form if your ethical chocolate brand, company, or product could benefit from receiving an ethics and sustainability certification.

Ethical performance in category

0

GSG score

24
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Poor

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

  • Palm Oil Free

    Poor

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Political Donations

    Poor

  • Fairtrade

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating