MOMA

How ethical is MOMA?

MOMA is one of The Good Shopping Guide’s top-rated vegan milk brands. In our Ethical Vegan Milk Ratings Table, the brand obtains an above-benchmark Good Shopping Guide Ethical Score and thereby passes our ethical criteria and can be considered as a good ethical brand.

We encourage other vegan milk companies to look at MOMA’s ethical practices and learn from these to operate more ethically. Visit our article on Ethical Vegan Milk for additional details on the importance of purchasing plant milks from ethical brands.

What does MOMA do?

MOMA was founded in 2006 by Tom Mercer, the brand began by selling porridge using British oats. It has since ventured out into the plant-based milk sector with its oat milk hitting the shelves in March 2020 which then won multiple awards. Read more on the story of MOMA’s organic milk here. AG Barr Plc has acquired a large stake in the business and expects to have transitioned to full ownership by 2025.

In what areas does MOMA perform well? 

MOMA receives a high rating for the many of the criteria assessed by The Good Shopping Guide.

The brand’s parent company, AG Barr Plc, has a Responsibility Report that contains a wide range of environmental targets focusing on carbon reduction, packaging, sustainable sourcing, and water and waste. This has resulted in a top rating for the Environmental Report criterion.

Additionally, as its parent company also has a GM policy confirming that it does not use any GMOs in its products, MOMA also receives a top rating for Genetic Modification.

How could MOMA rate higher on our Ethical Vegan Milk Ratings Tables? 

MOMA is eligible for Ethical Accreditation due to its high score. This Ethical Score is determined through three main research criteria and other sub-criteria: the Environment, Animals, and People within a company and how much the brand considers these in its business practices. Learn more about how we rate and research brand ethics here.

Additionally, to improve its rating further, we recommend that MOMA introduces certified organic milks into its product range.

If you work for a company that sells vegan milk, why not check out our Ethical Accreditation? Numerous brands have benefited from our Ethical Mark, sustainability certification, and corporate ethics consultancy. Get in touch with us to learn more about Ethical Accreditation for your vegan milk company, or complete an initial form for a rapid evaluation of your brand’s ethics and sustainability.