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More Than

How ethical is More Than?

More Than is an insurance company that receives a below-benchmark score on The Good Shopping Guide’s Ethical Insurance Ratings Table.

Read more about the issues facing the Ethical Insurance sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does More Than do?

More Than was launched as a subsidiary of Royal & Sun Alliance in 2001. Royal & Sun Alliance formed in 1996, following the merger of Royal Insurance and Sun Alliance. The insurance group set aside £20 million in order to create the new More Than brand. Since its inception, the company has focused on developing small service teams to care for customers in a more personal way.

In which areas does More Than perform well?

More Than receives a top rating in the Environmental Destruction, Irresponsible Lending and Other Criticisms categories, due to a lack of negative records.

The above benchmark score that More Than is awarded on The Good Shopping Guide’s Ethical Insurance Ratings Table is the result of an evaluation of multiple ethical criteria. Find out more about how we rate.

In which areas does More Than perform poorly?

More Than was only awarded a middle rating for our criteria concerning Political Donations, as its parent company Intact Financial, donated more than our threshold for a top rating in recent election cycles.

More Than also receives a bottom rating in the Responsible Investment Policy category. This is because neither of its parent companies publish sufficient information clarifying its investment exclusions for controversial industries.

What can More Than do to improve its ethical score?

To achieve a higher rating in The Good Shopping Guide, More Than must improve its ratings in the Environmental Report, Political Donations and Responsible Investment Policy categories.

If it applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this to enable More Than to improve its score.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating