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Ethical brand ratings and accreditation since 2001

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Morphy Richards

Does Morphy Richards make ethical and sustainable kettles? 

Unfortunately, Morphy Richards has a below-benchmark score within The Good Shopping Guide’s Ethical Kettles sector.

As Morphy Richards currently has a low score on The Good Shopping Guide’s Kettles Ethical Ratings Table, it regrettably cannot be classed as an ethical kettle brand. Despite its low score, The Good Shopping Guide still urges Morphy Richards to contact us and apply for Ethical Accreditation.   After we have received Morphy Richards’s application, we will offer it some advice on how to become a more ethical and sustainable kettle brand.

Would you like to find out how other kettle brands rate against Morphy Richards within the Ethical Kettles sector? Visit the Kettles Ethical Ratings Table.  The Good Shopping Guide’s Ratings Tables can teach you more about the criteria that a brand must fulfil to reach our minimum ethical benchmark.

The Good Shopping Guide suggests that all brands begin adopting more ethical and sustainable policies like our top-rated brands.

Does Morphy Richards have an Environmental Report?

GlenDimplex, Morphy Richards’ parent company has a recent Sustainability Report. The report contains a Net Zero goal and evidence of progress throughout. However, the report does not contain any other targets.

As a result, Morphy Richards receives a middle rating in our Environmental Report category.

Does Morphy Richards have a Code of Conduct? 

Unfortunately, Morphy Richards has not published a Code of Conduct.

As a result of its lack of information, it receives a bottom score in this category.

What can Morphy Richards do to improve its score? 

The below benchmark score that Morphy Richards receives on The Good Shopping Guide’s Kettles Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Even though Morphy Richards’ score does not currently meet the minimum ethical benchmark in the Ethical Kettles sector, The Good Shopping Guide still encourages it to apply for Ethical Accreditation. Once we have received Morphy Richards’s application, the brand will be offered some advice on how to become more ethical.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating