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Ethical brand ratings and accreditation since 2001

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Morphy Richards

How ethical is Morphy Richards?

Morphy Richards is a British appliance brand which was founded in 1936 in Kent to make electric fires, and went on to manufacture aircraft components during World War II.

Morphy Richards has been given a below-benchmark score on The Good Shopping Guide’s Ethical Vacuum Cleaners Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Morphy Richards make progress in future.

Read more about the issues facing the Ethical Vacuum Cleaners sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.


In which areas does Morphy Richards perform poorly?

Morphy Richards is awarded a bottom rating for Code of Conduct as there was no information available, and a middle rating for its Environmental Report as parent company, GlenDimplex, has a Sustainability Report 2022 but which lacks targets.

We also gave Morphy Richards a middle score for Human Rights, due to recent strikes by GlenDimplex employees regarding their wages not being in line with the living wage. Find out more about how we rate by exploring our ethical criteria.


In which areas does Morphy Richards score well for its ethics?

We found no criticisms of Morphy Richards relating to; Nuclear Power, Fossil Fuels, Animal Welfare, Armaments or Political Donations, so it scores well for these criteria.

How can Morphy Richards improve its ethical rating?

The below-benchmark score that Morphy Richards is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Morphy Richards has some issues to resolve including its lack of a Code of Conduct.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating