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Ethical brand ratings and accreditation since 2001

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How ethical is Myprotein?

Myprotein is an Activewear brand owned by THG Plc which has a below-benchmark score on The Good Shopping Guide’s Ethical Activewear Ratings Table.

Although Myprotein has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Myprotein if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Activewear sector and see how other brands score in our Ethical Activewear Ratings Table.


What does Myprotein do?

Myprotein was founded in 2004 as a British bodybuilding supplement brand. It has since developed into several brands including Myvitamins, Myvegan, MyPRO and MP Activewear.


In which areas does Myprotein perform poorly?

Despite Myprotein’s progress, there is still room for improvement. Myprotein was marked down under our criteria for Code of Conduct as there is no information on this publicly available. It also scores low for Organic as it does not have certification for the cotton used in its manufacturing process.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Myprotein’s record

We did not find any past criticisms of Myprotein.


In which areas does Myprotein score well for its ethics?

Myprotein scores well for Animal Welfare due to all of its clothing being made from non-animal materials, such as cotton, elastane and polyester. THG Plc owns beauty brands but states that they do not test on animals. It also scores highly for its Environmental Report as its most recent Annual Report includes a sustainability section with targets regarding renewable energy and carbon emissions.

We found no public record criticisms of Myprotein relating to Human Rights, Nuclear or Fossil Fuels, so it scores well for these criteria.

How can Myprotein improve its ethical rating?

The below-benchmark score that Myprotein is awarded with on The Good Shopping Guide’s Ethical Activewear Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Myprotein has some issues to resolve, including its lack of a Code of Conduct and lack of organic certification for its cotton. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Myprotein some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.





























Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Better Cotton Initiative


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Ethical Trading Schemes


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating