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Ethical brand ratings and accreditation since 2001

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How ethical is Naturesave?

Naturesave, a socially responsible insurance broker based in the UK, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses. The company is owned by Benefact Group, but is assessed on a brand level, independently of its parent company.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Insurance Ratings Table and therefore passes our ethical benchmark.

We encourage other companies in the Insurance sector to follow Naturesave’s example and adopt more ethical policies and practices.

In which areas does Naturesave perform well?

Naturesave performs well across all categories of our Insurance assessment, as the brand receives a perfect Good Shopping Guide score of 96.

Since Naturesave does not invest, the brand is not involved in any controversial activities from funding unethical businesses or industries. Naturesave, therefore, receives a top rating in our Environmental Destruction, Other Irresponsible Lending, and Responsible Investment Policy criteria.

Additionally, Naturesave was awarded a top rating in the Environmental Report category, due to its extensive and detailed environmental accounting.

What makes Naturesave so sustainable?

Naturesave is a leading green and ethical insurance provider in the UK. 10% of selected premiums are donated to its charity, The Naturesave Trust

Naturesave has raised over half a million pounds for the Trust, which has been awarded to environmental and conservation projects across the UK, including causes like renewable energy, species conservation, and tree planting.

Naturesave also supports customers looking to adopt more eco-friendly initiatives. Its Home Insurance customers receive eco discounts for energy-efficient practices at home, whilst Commercial Insurance customers receive a free Environmental Performance Review aimed at reducing the environmental impact of their business operations. 

How did Naturesave attain Ethical Accreditation? 

Naturesave has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Naturesave is subject to regular ethical screenings to ensure the company maintains high ethical standards.

As a result, Naturesave is permitted to use our Good Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise Naturesave as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


  • Brand/Product Ethics


  • Company Group Rating


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating