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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Neat? 

Neat is included in The Good Shopping Guide‘s Cleaning Product Ethical Ratings Table. Neat has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Neat might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

More information on the best eco friendly Cleaning Products can be found in The Good Shopping Guide to Ethical Cleaning Products. Then, in our Cleaning Products Ethical Ratings Table compare it to other brands.

What does Neat do?

Neat produces products that are made to tackle the issues within the cleaning industry by providing customers with a refillable concentrated solution that is topped up with tap water. Neat offers Hand wash, Anti-bacterial surface cleaner, glass cleaner and bathroom cleaners. This is available in a range of scents such as Yuzu tea, sweet rosewater and Mango & Fig.

For which criteria does Neat perform poorly?

Neat received a low rating for its Toxic Chemical Policy as there is no information on this, the brand is also Vegan friendly but is not certified and therefore receives a low rating. Neat has a statement confirming that it is cruelty-free and currently in the process of obtaining certification so receives a middle rating until this is confirmed.

In what areas does Neat score well for its ethics?

Neat receives a high score for its Environmental Report as the ‘Our Mission’ page outlines the goals of reducing plastic, water and waste and detailing how this is done through avoidance of single use plastic with refillable products. The small company creates innovative products and has a clear ethical ethos therefore receiving a high rating.

How can Neat improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Neat might apply for Ethical Accreditation for more detailed guidance on how to improve.

Did you know that Ethical Accreditation may be beneficial for your cleaning products brand? Accredited brands are able to display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables. If you would like more information, please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating