No.7

Is No.7 an ethical brand?

No.7 is a make up brand owned by conglomerate Walgreens Boots Alliance. It receives a poor Good Shopping Guide score on our Ethical Make Up Ratings Table.

No.7 has many issues to address and should change its business activities in order to reach our ethical benchmark and achieve Ethical Accreditation. The fact that No.7 is owned by the notorious and large corporation, Walgreens Boots Alliance, is a key cause of the company’s unethical business practices.

You can learn more about the ethical issues facing the Make Up sector in our in-depth industry analysis.

About No.7

No.7 is a beauty line of skincare, cosmetic, and anti-aging products created by Boots in the UK. Boots introduced the No.7 brand in 1935 with a lineup of eleven skincare goods and added additional cosmetics in 1937. The brand has had eight redesigns since its launch. Boots increased its selection in 2007 to include body care items, foundation, creams, and men’s skincare.

The brand’s owner, Walgreens Boots Alliance (WBA), debuted No.7 as a stand-alone brand in 2021.

In which categories does No.7 perform well?

No.7 receives a top rating for the Environmental Report category, since its parent company, Walgreens Boots Alliance, has a comprehensive environmental plan with targets for the future.

In which categories does No.7 perform poorly? 

Unfortunately, No.7 receives a low score in many of our research categories, which explains the brand’s low score. Notably, No.7 receives a bottom rating for Animal Welfare, as Walgreens Boots Alliance has a policy which allows animal testing when required by law.

Additionally, as Walgreens Boots Alliance has been criticised for unethical practices, No.7 receives a bottom rating for Public Record Criticisms.

How can No.7 improve its ethical rating?

The Good Shopping Guide assesses No.7’s score using 15 ethical criteria. For No.7 to improve its score, it must several unethical business practices, such as Walgreens Boots Alliance’s Irresponsible Marketing of opioids and its vague Animal Welfare policies and statement. Then No.7 might one day attain The Good Shopping Guide’s benchmark and even Ethical Accreditation!