The Best Vegan Make Up and Ethical Make Up Brands
Which make-up brands are the most ethical and sustainable? For the answer, see our Ethical Make Up Ratings Table to compare brands’ ethical scores
Why is it important to buy from ethical make up brands?
The make up and cosmetics industry has never been bigger business. TikTok, Instagram and YouTube have huge communities of make up fans, inspired and affected by influencers and cosmetic brands. Make up is an amazing, creative expression of who we are or who we want to be. Make up can be empowering and subversive, meaningful and artistic. But how do we ensure that we feel our best without funding the unethical practices that many make up brands are involved in? Skip right to our Ethical Make Up Ratings Table to see the most ethical make up brands to choose from, including Cruelty-Free make up brands that offer sustainable packaging and even vegan make up! Our table is great for comparing your favourite make up brands to see which of them meet your ethical standards.
Vegan make up: Uncovering animal cruelty in the cosmetics industry
Many make up products still contain animal-derived ingredients and experiment on animals (also known as animal testing or in vivo testing). This means that a lot of make up is unsuitable not only for vegans, but for anyone who cares about the welfare of animals.
The Good Shopping Guide’s latest research into the make up sector has found several ethical issues still occurring within the industry. Unfortunately, many of the make up brands listed in our Ethical Make Up Ratings Table have been found to be testing on animals, either directly or through their parent company.
The worst examples of this are two of the largest cosmetics companies in the world: L’Oréal and Estée Lauder. These two companies own some of the world’s most popular make up brands, including MAC, Smashbox, Too Faced, Lancôme, Maybelline, and Urban Decay.
All brands owned by L’Oréal and Estée Lauder have received a bottom rating under our Animal Welfare category, due to their involvement in animal testing. However, these are not the only examples, so keep an eye out for other brands with a bottom rating when looking at our tables.
If you want to avoid purchasing make up that is tested on animals, look out for Cruelty-Free make up brands. In our ethical comparison ratings tables, you can identify them by looking at companies with a top rating under Animal Welfare.
What is animal testing?
Over 100 million animals are subjected to cosmetics testing every year. Many of them contract painful illnesses or die because of this testing. The animals are caged and rarely or never see daylight, putting them under extreme stress and discomfort. Cruelty Free International has pointed out the ineffectiveness of animal testing, as animals cannot catch many human diseases, making these experiments even more redundant.
Even worse, many of the animals used in testing labs are taken from the wild, leaving some species at risk of extinction. The International Union for the Conservation of Nature (IUCN) placed the long-tailed macaque on its Red List for animals at threat of continued existence, partly due to testing within the cosmetics industry. Buying from Cruelty-Free make up brands or choosing vegan make up can help to address these issues.
Additionally, by not purchasing from ethical make up brands, your make up could be funding environmentally harmful products, particularly when it comes to packaging. According to Zero Waste Week, roughly 120 billion units of cosmetics packaging is produced globally every year, with many of this being un-recyclable. This is especially concerning, given that SOMO estimates around 70% of the beauty industry’s waste comes from packaging.
What you can do: Buy vegan make up from Cruelty-Free make up brands
Buy from Cruelty-Free make up brands to avoid animal cruelty in your make up purchases. Many Cruelty-Free make up brands also offer vegan make up, which is made without animal ingredients.
It is important to note that not all Cruelty-Free make up is vegan, as animal testing and animal-derived ingredients are considered different within the make up sector. However, vegan make up is almost always Cruelty-Free! The Vegan Society is a popular certifying body for vegan make up. The Vegan Society does not allow its logo to be used on products that have been tested on animals.
Therefore, by buying vegan make up certified by The Vegan Society, you can be assured that it is also Cruelty-Free. Several ethical make up brands within our tables sell vegan make up certified by The Vegan Society, including Green People and PHB Ethical Beauty, which have both received our prestigious Ethical Accreditation for their commitment to ethics and sustainability.
See our Ethical Make Up Ratings Table to compare brands
The Good Shopping Guide has researched and analysed the most popular make up brands. Click on any brand name to read in more detail about a company’s ethics and sustainability policies relating to the Environment, Animals and People.
Green People, Odylique, TanOrganic, Tropic Skincare, Love Ethical Beauty, Beauty Without Cruelty, Dr. Hauschka, Milk, Lavera, Revolution, Avon, The Body Shop, Glossier, REFY, E.l.f, BareMinerals, Chanel, Laura Mercier, Benefit, Dior, Elizabeth Arden, Fenty Beauty, Nars, Revlon, L’Oréal, Lancôme, Max Factor, Maybelline, NYX, No7, Rimmel, Urban Decay, Bobbi Brown, Clinique, Estee Lauder, MAC, Lush, Wet n Wild, and Too Faced.
What are the main ethical problems in the make‑up industry?
Many make‑up brands still test products or ingredients on animals, which raises serious animal welfare concerns. Other issues include hidden animal‑derived ingredients, lack of transparency about sourcing, environmentally harmful packaging and “greenwashing” marketing that misleads consumers about sustainability claims. Awareness of these issues helps shoppers choose brands that are cruelty‑free, transparent and genuinely committed to ethical practices.
How does animal testing affect the ethics of make‑up brands?
Animal testing involves exposing animals to chemicals or products, often causing suffering or death. Ethical makeup brands avoid this by getting cruelty‑free certifications, meaning no animals were harmed at any stage of product or ingredient testing. Choosing cruelty‑free products supports alternatives to animal experiments and helps reduce harm in the cosmetics industry.
What should consumers look for if they want vegan make‑up?
Vegan make‑up contains no animal‑derived ingredients and is often also cruelty‑free. Trusted vegan certifications (such as The Vegan Society logo) mean products haven’t been tested on animals and contain no animal products. However, not all vegan makeup is automatically ethical in every other way — consumers should check packaging, ingredient sourcing and environmental commitments too.
Which make‑up brands have strong ethical and sustainability records?
Brands like Odylique score very highly on ethical standards, with strong environmental policies, organic ingredients, recyclable packaging, and cruelty‑free practices. Beauty Without Cruelty also performs well, offering certified cruelty‑free and vegan products with a long history of ethical commitments. The Body Shop and Lavera are other examples with relatively strong ethical profiles.
Which well‑known make‑up brands tend to score poorly on ethics?
Some mainstream brands receive low ethical ratings because their parent companies still allow animal testing or lack vegan/organic lines. For example, brands owned by major multinationals like L’Oréal or Estée Lauder — such as Urban Decay, NYX, Lancôme and MAC — typically score poorly in ethical evaluations due to animal testing policies and limited transparent sustainability commitments.
How can shoppers make more ethical makeup purchases overall?
To shop more ethically, look for cruelty‑free and vegan certifications, choose brands with robust environmental reporting, avoid misleading “clean” marketing claims, and prefer companies that use recyclable or reduced packaging. Researching ingredient sourcing (e.g., ethical mica) and a brand’s broader corporate practices can also help you assess true ethical performance rather than relying solely on buzzwords.
Is Green People an ethical Make Up brand?
Green People sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing strongly in areas such as environmental impact, animal welfare, and people-related criteria, and is also recognised for Organic and vegetarian/vegan standards. It holds Ethical Accreditation and Ethical Innovator Status and appears on the Top 200 Ethical Businesses, demonstrating its commitment to ethical and sustainable practices.
Is Odylique an ethical Make Up brand?
Odylique sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, excelling in environmental impact, animal welfare, and people-related criteria. It holds Ethical Accreditation, demonstrating the brand’s strong commitment to ethical and sustainable business practices, and also has Ethical Innovator Status and appears on the Top 200 Ethical Businesses, reflecting its leadership in ethical makeup.
Is TanOrganic an ethical Make Up brand?
TanOrganic sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing very well across environmental, animal and people criteria, with strong independent certifications like Vegan, Cruelty-Free, Eco Certified and Organic Certified that reflect its ethical strengths. It has Ethical Accreditation and appears on the Top 200 Ethical Businesses, underscoring its commitment to ethical and sustainable practice.
Is Tropic Skincare an ethical Make Up brand?
Tropic Skincare sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing strongly across environmental, animal welfare and people criteria. It holds Ethical Accreditation, demonstrates Ethical Innovator Status and appears on the Top 200 Ethical Businesses, underscoring its commitment to ethical and sustainable practices.
Is Love Ethical Beauty an ethical Make Up brand?
Love Ethical Beauty sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing strongly in environmental reporting, animal welfare, and ethical governance, although it falls short in organic certification. It holds Ethical Accreditation, demonstrating its commitment to ethical and sustainable business practices, and also has Ethical Innovator Status, reflecting leadership in responsible innovation.
Is Dr Hauschka an ethical Make Up brand?
Dr Hauschka sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in environmental, animal welfare and people criteria, although it falls short in Ethical Accreditation due to lack of recognised vegan certification. While it does show ethical innovation and responsible practices, readers seeking higher‑rated brands can compare others on the Make Up Ethical Ratings Table.
Is Beauty Without Cruelty an ethical Make Up brand?
Beauty Without Cruelty sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well across areas such as environmental reporting, animal welfare and people criteria, although it falls short in Ethical Accreditation due to lack of recognised certification. Without accreditation, interested readers can compare and choose brands that meet or exceed the ethical benchmark on the Make Up Ethical Ratings Table.
Is The Body Shop an ethical Make Up brand?
The Body Shop sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in animal welfare, genetic modification and people‑related criteria, although it falls short in organic certification and Ethical Accreditation. Because it hasn’t gained recognised accreditation, readers seeking brands that meet or exceed that standard can consult the Make Up Ethical Ratings Table for higher‑rated options.
Is Lavera an ethical Make Up brand?
Lavera sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well across environmental, animal welfare, and people criteria, although it lacks Ethical Accreditation. While its strong ethical performance shows responsible practices, if Lavera pursued formal accreditation this could further demonstrate its commitment to ethical and sustainable business practices.
Is Milk an ethical Make Up brand?
Milk sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in areas including animal welfare and people‑related criteria, although it falls short in Ethical Accreditation due to lack of recognised organic and vegan certification. While its strong ethical performance indicates responsible practices, if Milk pursued Ethical Accreditation this could further demonstrate its commitment to ethical and sustainable business practices.
Is Lush an ethical Make Up brand?
Lush sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in environmental reporting, genetic modification, animal welfare and people‑related criteria, although it falls short in organic certification and Ethical Accreditation. While its ethical performance shows positive practices and even Ethical Innovator Status, readers can consult the Make Up Ethical Ratings Table for brands that fully meet the ethical benchmark.
Is REFY an ethical Make Up brand?
REFY sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in some people and animal welfare areas but falling short in environmental reporting, organic verification and Ethical Accreditation, which it does not hold. Readers can consult the Make Up Ethical Ratings Table to find brands that fully meet or exceed the ethical standard.
Is E.l.f an ethical Make Up brand?
E.l.f sits above the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing acceptably in some areas like environmental reporting and certain people criteria but falling short in organic verification, animal welfare certification and Ethical Accreditation, which it does not hold. Readers can consult the Make Up Ethical Ratings Table to find brands that meet or exceed the ethical standard.
Is Glossier an ethical Make Up brand?
Glossier sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in areas such as its Animal Welfare policy and Animal‑related practices, but falling short in environmental reporting and organic credentials. It does not currently hold Ethical Accreditation, so we encourage readers to explore other brands on the Make Up Ethical Ratings Table that meet or exceed the benchmark for stronger ethical performance.
Is Wet n Wild an ethical Make Up brand?
Wet n Wild sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table. It is comparatively strong in genetic modification policy, use of fossil fuels, armaments, irresponsible marketing and political donations, and its animal welfare/vegetarian approaches are acceptable, but it falls short in environmental reporting, organic credentials and lacks Ethical Accreditation. As it does not reach the ethical benchmark, consider other brands on the Make Up Ethical Ratings Table that perform better ethically.
Is Revolution an ethical Make Up brand?
Revolution sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in areas related to people and policies against misleading social media practices, but falling short in environmental reporting and organic criteria. It does not hold Ethical Accreditation, so readers may prefer brands on the Make Up Ethical Ratings Table that meet or exceed the ethical benchmark.
Is Avon an ethical Make Up brand?
Avon sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, showing strength in Animal Welfare (cruelty‑free) and Genetic Modification policies but falling short in environmental reporting, organic criteria and broader ethical performance. It does not have Ethical Accreditation, so readers might prefer brands on the Make Up Ethical Ratings Table that meet or surpass the benchmark for stronger ethical commitment.
Is NARS an ethical Make Up brand?
NARS sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, showing relative strengths in areas like environmental reporting and avoidance of genetic modification, but performing poorly in animal welfare (including animal testing practices) and organic standards. It does not have Ethical Accreditation, so readers may wish to consult other brands on the Make Up Ethical Ratings Table that meet or exceed the ethical benchmark for stronger ethical performance.
Is Max Factor an ethical Make Up brand?
Max Factor sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in environmental reporting and genetic modification policy, but falling short in animal welfare, organic standards and overall ethical performance. It does not hold Ethical Accreditation, so consumers may wish to explore brands on the Make Up Ethical Ratings Table that meet or exceed the benchmark for stronger ethical practices.
Is Rimmel an ethical Make Up brand?
Rimmel sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, doing comparatively better in environmental reporting and genetic modification policy and having some products it labels as vegan‑friendly, but falling short in animal welfare, organic credentials and overall ethical performance. It does not hold Ethical Accreditation, so readers may wish to look at brands on the Make Up Ethical Ratings Table that meet or exceed the benchmark for stronger ethical practices.
Is No.7 an ethical Make Up brand?
No.7 sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in environmental reporting and genetic modification policy but falling short in animal welfare, organic criteria and broader ethical performance. It does not hold Ethical Accreditation, so readers concerned with ethics may wish to consult other brands on the Make Up Ethical Ratings Table that meet or exceed the benchmark for stronger ethical practices.
Is Chanel an ethical Make Up brand?
Chanel sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing reasonably in environmental reporting, genetic modification, armaments and irresponsible marketing but falling short in organic criteria, animal welfare/vegan standards and broader ethical areas. It does not have Ethical Accreditation, so consumers may prefer brands on the Make Up Ethical Ratings Table that meet or exceed the benchmark for stronger ethical practice.
Is Fenty Beauty an ethical Make Up brand?
Fenty Beauty sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, performing well in environmental reporting and genetic modification policy but falling short in organic, animal welfare and broader ethical areas. It does not hold Ethical Accreditation, so consumers may wish to explore other brands on the Make Up Ethical Ratings Table that meet or exceed the benchmark for stronger ethical practices.
Is Benefit an ethical Make Up brand?
Benefit sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, showing strengths in its environmental reporting and genetic modification policy, but falling short in organic options, animal welfare/vegan credentials and several people‑related ethical areas. It does not hold Ethical Accreditation, so readers may wish to choose brands on the Make Up Ethical Ratings Table that meet or exceed the benchmark for stronger ethical practices.
Is Dior an ethical Make Up brand?
Dior sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table. It performs relatively well in environmental reporting and some broader sustainability commitments, although it falls short in areas such as certified organic products, animal welfare/vegan verification, and several people‑related criteria. Dior does not currently hold Ethical Accreditation, and readers seeking brands that meet or exceed the ethical benchmark can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table for higher‑scoring alternatives.
Is L’Oréal an ethical Make Up brand?
L’Oréal sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, indicating it does not meet basic ethical expectations. It performs relatively well in environmental reporting and genetic modification transparency, although it falls short across areas like certified organic products, animal welfare, vegan verification, public record criticisms, and political donations. As it lacks Ethical Accreditation, readers looking for more ethical options should consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table for brands that meet or exceed the ethical benchmark.
Is Lancôme an ethical Make Up brand?
Lancôme sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, indicating it does not currently meet basic ethical standards. It shows strength in environmental reporting and genetic modification transparency, although it falls short in areas such as organic and vegan offerings, animal welfare, and several people‑related criteria. Lancôme does not have Ethical Accreditation, and those seeking brands that reach or exceed the ethical benchmark can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table for more ethical options.
Is Maybelline an ethical Make Up brand?
Maybelline sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, meaning it falls short of core ethical expectations. It performs comparatively better in environmental reporting and genetic modification transparency, although it scores poorly in areas like animal welfare, verified vegan criteria, ethical accreditation, and other people‑related measures. As it lacks Ethical Accreditation, readers seeking more ethical options should refer to The GOOD Shopping Guide’s Make Up Ethical Ratings Table for brands that meet or exceed the benchmark.
Is NYX an ethical Make Up brand?
NYX sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, showing it does not meet core ethical expectations. It performs well in transparency around genetic modification, although it falls short in key areas such as animal welfare, verified vegan credentials, organic offerings, people‑related criteria and lacks Ethical Accreditation. As NYX is below the ethical benchmark, readers can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table to find brands that do meet or exceed ethical standards.
Is Urban Decay an ethical Make Up brand?
Urban Decay sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, showing it does not currently meet basic ethical expectations. It performs relatively well in environmental reporting and genetic modification transparency, although it falls short in organic and vegan offerings, animal welfare, people‑related measures and lacks Ethical Accreditation. As it is below the ethical benchmark, readers can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table to find brands that meet or exceed ethical standards.
Is BareMinerals an ethical Make Up brand?
BareMinerals sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, indicating it does not currently meet basic ethical standards. It performs relatively well in avoiding irresponsible marketing, although it falls short in areas such as environmental reporting, organic offerings, animal welfare and other key criteria. BareMinerals does not hold Ethical Accreditation, and readers seeking more ethical options should consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table for brands that meet or exceed the ethical benchmark.
Is Laura Mercier an ethical Make Up brand?
Laura Mercier sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, indicating it currently fails to meet basic ethical standards. It shows strength in avoiding irresponsible marketing, although it falls short in areas such as environmental reporting, organic criteria, animal welfare, people‑related measures and lacks Ethical Accreditation. Because Laura Mercier is below the ethical benchmark, readers can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table to find brands that meet or exceed ethical standards.
Is Bobbi Brown an ethical Make Up brand?
Bobbi Brown sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, indicating it does not meet core ethical expectations. It performs relatively well in environmental reporting via its parent company, although it falls short in areas like genetic modification policy, organic and vegan offerings, animal welfare and people‑related criteria. Lacking Ethical Accreditation, readers can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table to find brands that meet or exceed the ethical benchmark.
Is Clinique an ethical Make Up brand?
Clinique sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, indicating it does not meet fundamental ethical expectations. It performs comparatively well in environmental reporting but falls short in areas such as certified organic offerings, animal welfare and vegan verification, people‑related criteria and lacks Ethical Accreditation. As it is below the ethical benchmark, readers can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table to find brands that meet or exceed ethical standards.
Is Estée Lauder an ethical Make Up brand?
Estée Lauder sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, showing it does not meet core ethical expectations. It performs comparatively well in environmental reporting, although it falls short in areas such as genetic modification, organic and vegan criteria, animal welfare, people‑related measures and lacks Ethical Accreditation. As it is below the ethical benchmark, readers can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table to find brands that meet or exceed ethical standards.
Is MAC an ethical Make Up brand?
MAC sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, showing it does not meet core ethical expectations. It performs relatively well in environmental reporting, although it falls short in areas such as genetic modification policy, organic and vegan offerings, animal welfare, people‑related criteria and lacks Ethical Accreditation. As it is below the ethical benchmark, readers can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table to find brands that meet or exceed ethical standards.
Is Too Faced an ethical Make Up brand?
Too Faced sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, showing it falls short of core ethical expectations. It performs relatively well in environmental reporting through its parent company, although it falls short in areas like certified vegan offerings, animal welfare, vegan verification and other key criteria. Too Faced does not have Ethical Accreditation, and readers seeking brands that meet or exceed the ethical benchmark can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table for more ethical alternatives.
Is Elizabeth Arden an ethical Make Up brand?
Elizabeth Arden sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, indicating it does not meet the expected ethical standard. It performs relatively well in genetic modification transparency, although it falls short in key areas including environmental reporting, organic offerings, animal welfare and people‑related criteria. Without Ethical Accreditation, readers looking for brands that meet or exceed the benchmark can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table for more ethical alternatives.
Is Revlon an ethical Make Up brand?
Revlon sits below the benchmark on The GOOD Shopping Guide’s Make Up Ethical Ratings Table, meaning it currently does not meet basic ethical standards. It performs relatively better in its approach to genetic modification, although it falls short in areas such as environmental reporting, certified organic offerings, animal welfare and wider people‑related criteria. Because Revlon does not have Ethical Accreditation, readers can consult The GOOD Shopping Guide’s Make Up Ethical Ratings Table to find brands that meet or exceed the ethical benchmark.
How does The GOOD Shopping Guide's Ethical Accreditation complement other accreditations?
The GOOD Shopping Guide doesn’t replace existing certifications, it ensures your ethical credentials are clearly recognised so they are trusted by consumers. By appearing in our comparison tables, your brand reaches an audience that is actively seeking genuinely ethical options, while also being referenced by Google and AI search tools to enhance credibility and discoverability.
How is The GOOD Shopping Guide's Ethical Accreditation different from other accreditations?
Unlike many accreditations that focus mainly on compliance or internal audits, The GOOD Shopping Guide provides scored, research-led assessments across environment, people and animals. Our tables are consumer-facing and freely accessible, making it easy for shoppers and AI tools to compare brands based on verified performance, not just promises.
How does The GOOD Shopping Guide choose who is eligible for accreditation?
The GOOD Shopping Guide audits brands for their ethical impact across a variety of criteria in the human, animal and environment categories. We research the records of brands and their parent companies, and rate them across those criteria. If they are found to be above our benchmark, they are eligible to apply for Ethical Accreditation.
How can I apply for Ethical Accreditation?
You can apply for Ethical Accreditation if your brand is assessed as above our benchmark. Click on this link to fill out our online form, and our researchers will assess your brand’s viability for Ethical Accreditation.