Nonna Tonda

How ethical is Nonna Tonda?

Nonna Tonda is a fresh pasta delivery company which has not achieved The GOOD Shopping Guide’s ethical benchmark on our Ethical Recipe Boxes Ratings Table and therefore cannot be classed as an ethical company based on its current practices and policies.

Companies that fall below the benchmark often demonstrate insufficient commitment to ethical and sustainable business practices across key areas. We recommend consumers consult our Ethical Recipe Boxes Ratings Table to find companies above the benchmark with Ethical Accreditation.

What does Nonna Tonda do?

Nonna Tonda is a UK-based fresh pasta delivery company founded in 2017 by husband and wife James and Rebecca French. The company started as a restaurant pop-up in 2018 before pivoting to a direct-to-consumer delivery model during the COVID-19 pandemic. Nonna Tonda operates from Nine Elms, London, delivering fresh pasta made daily with accompanying sauces. The company offers a subscription service with limited weekly menu options. Nonna Tonda has not raised external funding and employs approximately 43 people.

Why does Nonna Tonda fail to meet the benchmark?

Nonna Tonda scores below The GOOD Shopping Guide’s ethical benchmark based on an assessment across multiple criteria including environmental practices, supply chain ethics, and sustainability commitments. The company’s performance falls short of the standards required for ethical business practice in the recipe box sector.

While Nonna Tonda uses compostable packaging from KM Packaging for pasta bags, the overall environmental approach does not meet benchmark requirements. The company lacks comprehensive environmental reporting, carbon footprint disclosure, or demonstrated commitment to carbon-neutral operations. The UK household food waste sector faces significant challenges, and Nonna Tonda has not demonstrated sufficient waste reduction initiatives or environmental credentials compared to above-benchmark companies in the sector.

The company’s sourcing practices, while claiming traceability for certain ingredients such as eggs from Cackleberry Farm and meat from Cornbury House farm, do not demonstrate the comprehensive ethical sourcing standards required to meet the benchmark. There is insufficient evidence of fair trade commitments, organic certification, or independent verification of ethical claims across the full ingredient range.

Nonna Tonda does not demonstrate robust worker welfare standards or living wage commitments throughout its supply chain. The company lacks third-party certifications such as B Corp status that would provide independent verification of ethical claims. Without transparent sustainability reporting with measurable targets and demonstrated progress, the company falls short of benchmark requirements.

What can Nonna Tonda do to improve?

To meet The GOOD Shopping Guide’s benchmark, Nonna Tonda would need to demonstrate substantial improvements across environmental performance, supply chain ethics, and sustainability commitments. The company should achieve carbon-neutral operations or demonstrate verified carbon offsetting, publish comprehensive waste reduction data, and commit to 100% recyclable or compostable packaging with independently verified environmental metrics.

Nonna Tonda should secure third-party certifications for ethical claims, implement fair trade sourcing standards, and demonstrate living wage commitments throughout the supply chain. The company would benefit from comprehensive sustainability reporting with specific, measurable targets and regular progress updates independently verified by recognised standards bodies.

Enhanced commitments to organic certification, animal welfare standards, and transparent supply chain auditing would strengthen Nonna Tonda’s ethical performance. The company should demonstrate environmental leadership through renewable energy use, carbon footprint reduction, and waste minimisation that meets or exceeds sector standards.

If Nonna Tonda applies for Ethical Accreditation, The GOOD Shopping Guide would be able to offer guidance on specific improvements needed. Achieving Ethical Accreditation would allow Nonna Tonda to display The GOOD Shopping Guide’s Ethical Mark on its packaging and marketing materials, making it instantly recognisable to consumers as a verified ethical brand. This mark helps shoppers quickly identify companies that have been independently audited and certified for their commitment to ethical and sustainable practices, removing the guesswork from ethical purchasing decisions.

Consumers seeking ethical recipe box and fresh meal options should consult companies above the benchmark on our Ethical Recipe Boxes Ratings Table, particularly those with Ethical Accreditation. Find out more about how we rate brands on ethical criteria.