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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Nurofen? 

Nurofen is included in The Good Shopping Guide‘s Cold Remedies Ethical Ratings Table. Although Nurofen hasn’t yet lived up to our standards of ethics, we have faith that eventually the company will change for the better and conduct itself in an ethical manner. By requesting Ethical Accreditation, which would entail a more thorough investigation and recommendations for ethical development, Nurofen may be able to boost consumer trust.

Are you interested in seeing how Nurofen rates against other brands within the Ethical Cold Remedies sector? Visit the Cold Remedies Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Nurofen do?

Nurofen was founded in 1967 and provides pain relief products for children, dental, cold & flu, back pain and headaches. Nurofen is developed in the UK and contains Ibuprofen for its anti-inflammatory properties. The brand is also trusted in 40 countries worldwide. Nurofen is owned by Reckitt Benckiser.

For which criteria does Nurofen perform poorly? 

Nurofen received a low rating for Organic products, Animal Welfare and Vegan products. According to the brand’s parent firm Reckitt Benckiser, animal tests are carried out in jurisdictions where doing so is required by law. The company does try to use the fewest amount of animals possible and only works with accredited facilities that strictly adhere to animal welfare regulations. Due to its recent contributions of more than $40k to US political campaigns, the parent business of the cold and flu providers also obtained a moderate rating for political donations.

Past Criticisms of Nurofen’s ethical record

Nurofen faced criticism as its parent company received a low rating in the Corporate Information Transparency Index, this is a system used to evaluate supply chain practices throughout China. This particularly focuses on environmental management and water pollution.

In what areas does Nurofen score well for its ethics?

Nurofen receives a high score for its Environmental Report, Genetic modification policy, Nuclear Power, Armaments and Irresponsible Marketing. A sustainability insights report from Reckitt Benckiser lists a number of goals, including being carbon neutral, halving water use, and lowering energy use, as well as showing how well the company is doing in meeting these objectives.

How can Nurofen improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Nurofen might apply for Ethical Accreditation for more detailed guidance on how to improve. By ending all animal testing and all political donations for the brand, Nurofen may raise its grade and satisfy our core ethical standards.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical Cold Remedies sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating