Ogi

How ethical is Ogi?

Ogi is a broadband provider which has achieved The GOOD Shopping Guide’s ethical benchmark on our Ethical Broadband Providers Ratings Table. With a score of 77 out of 100, Ogi demonstrates a commitment to ethical business practices across the majority of criteria assessed by The GOOD Shopping Guide, though one area presents a meaningful opportunity for improvement.

Ogi has not yet received The GOOD Shopping Guide’sEthical Accreditation, an editorial endorsement awarded to brands which achieve a high ethical score across our multi-criteria assessment. Receiving this endorsement would strengthen the brand’s standing as a recognised ethical choice for consumers in the broadband sector.

What does Ogi do?

Ogi is a Welsh full fibre broadband provider, launched in 2021 as a rebranding of Spectrum Internet. Headquartered in Cardiff, Ogi builds, owns and operates its own fibre-to-the-premises network across South Wales, with a mission to bring full fibre connectivity to underserved homes and businesses across Welsh communities. The company has passed over 110,000 premises across South Wales and serves residential and business customers with full fibre broadband and telephony services. Ogi is backed by Infracapital, the infrastructure equity arm of M&G Plc, and has also received funding from Cardiff Capital Region.

Why does Ogi perform well ethically?

Ogi achieves good ratings across the majority of criteria assessed by The GOOD Shopping Guide. The brand receives good ratings for animal welfare, armaments, irresponsible marketing, and political donations, reflecting solid ethical conduct across governance criteria. Ogi also receives good ratings for human rights and other criticisms, indicating no documented concerns in these areas. As a community-focused Welsh altnet dedicated to improving digital connectivity in underserved areas, Ogi demonstrates a purposeful approach to broadband provision rooted in the communities it serves.

What could improve Ogi’s ethical positioning?

Ogi receives a poor rating for fossil fuels. For a network infrastructure company building and operating physical fibre infrastructure across South Wales, the energy sources powering its network and operations are a meaningful environmental consideration. Strengthening commitments to renewable energy across its network operations would address this gap and bring the fossil fuels rating in line with the strong conduct demonstrated across other criteria.

Ogi’s environmental report rating is acceptable rather than good, indicating that while some environmental disclosure exists, further progress in transparency and comprehensiveness would strengthen this criterion.

Obtaining The GOOD Shopping Guide’sEthical Accreditation would provide editorial recognition of Ogi’s ethical standards and make it easier for consumers to identify the brand as an editorially endorsed choice in the broadband sector.

Ogi is a good choice for consumers in Wales seeking a full fibre connection from an independent provider with a clear community mission. Consumers can explore how Ogi compares to other brands on our Ethical Broadband Providers Ratings Table and learn more about how we rate brands on ethical criteria.