Old Mout

How ethical and sustainable is Old Mout? 

Old Mout is included in The Good Shopping Guide’s Beer, Lager & Cider Ethical Ratings Table.

Even though Old Mout hasn’t yet met our Ethical Benchmark, we hope that it will implement other ethical strategies soon to support its CSR and ESG efforts. By submitting an application for Ethical Accreditation, which consists of a more extensive assessment by The Good Shopping Guide, and further tailored recommendations for ethical development, Old Mout may increase customer confidence.

More information on the issues may be found in The Good Shopping Guide to Ethical Lager, Cider and Beer brands.

Then, in our Beer, Lager and Cider Ethical Ratings Table compare it to other brands.

What does Old Mout do?

Old Mout began in 1947 by Wanda Tate. The brand produces a range of flavours inspired by New Zealand and produced in the UK. These flavours include Kiwi & Lime, Pineapple & Raspberry and more. You can read more about the brand’s history here.

Old Mout is owned by Heineken N.V.

For which criteria does Old Mout perform poorly? 

Old Mout received poor ratings for its lack of Vegan and Organic ciders, Genetic-Modification Policy and Public Record Criticisms.

Past Criticisms of Old Mout’s ethical record

Old Mout’s ethics criticisms come from its parent company, Heineken.

The brand received a low rating of D- on As You Sow’s 2021 Corporate Plastic scorecard for its Plastic Packaging pollution. Heineken also received a low score in the Corporate Information Transparency Index, which you can read more about here.

In what areas does Old Mout score well for its ethics?

Old Mout received a high score in our Environmental Reporting, Nuclear Power, Animal Welfare, Political Donations and Armaments categories based on Heineken’s efforts. Heineken has a sustainability strategy that includes a range of long-term environmental goals, therefore earning Old Mout a top score.

How can Old Mout improve its Ethical Rating?

Old Mout could apply for Ethical Accreditation for more detailed suggestions on how to improve. The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate. 

By introducing a vegan or organic cider range, Old Mout may raise its rating and satisfy our ethical standards. The brand should also consider how to improve its public perception in regards to itself and its parent company Heineken as well as releasing a Genetic Modification Policy.

Why not check out The Good Shopping Guide‘s Ethical Accreditation if you work for or with a beer, lager or cider brand that places ethics high on its priority list?

Contact us to learn more, or complete our short form for an initial evaluation.