Old Spice

How ethical is Old Spice?

Old Spice is a brand of soap and shower products which has a below-benchmark score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table. Although Old Spice has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

Find out more about the ethical issues facing the Ethical Soap & Shower Gel sector.

What does Old Spice do?

Old Spice is an American brand of male grooming products including soaps, deodorants and shampoo. It was launched in 1937 and was originally aimed at women. Old Spice is now owned by Procter & Gamble.

In which areas does Old Spice perform poorly?

On its website, The Procter and Gamble Company has a section titled Structure and Governance. The page includes information about its political involvement and lobbying activity. As its donations are above our threshold, Old Spice gets a bottom rating for Political Donations. Old Spice was marked down under our criteria for Animal Welfare as the brand’s parent company, Procter & Gamble, confirms that it does test on animals when required by law.

Old Spice was also marked down under our criteria for Organic products and Vegetarian/Vegan products due to a lack of certification. It also gets a bottom rating for Irresponsible Marketing due to ongoing lawsuits relating to allegations of carcinogenic contaminants in its Old Spice antiperspirant sprays. Find out more about how we rate by exploring our ethical criteria.

In which areas does Old Spice score well for its ethics?

Old Spice receives a high score for its Environmental Report, as Procter and Gamble has a Citizenship Report on its website which contains information and targets for the environmental topics of water, climate, packaging and forestry.

We found no criticisms relating to Genetic Modification, Nuclear Power or Armaments so Old Spice scores well for these criteria.

How can Old Spice improve its ethical rating?

The below-benchmark score that Old Spice is awarded with on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Old Spice has a lot of issues to resolve. To start, we recommend Procter & Gamble ceases all involvement in animal testing, as well as unethical environmental and human rights practices.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.