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Ethical brand ratings and accreditation since 2001

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Ovo Energy

How ethical is Ovo Energy?

Ovo Energy is an energy supplier based in Bristol which was established in 2009. Ovo Energy has been given a below-benchmark score on The Good Shopping Guide’s Ethical Energy Suppliers Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Ovo Energy make progress in future.

Read more about the issues facing the Ethical Energy Suppliers sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Ovo Energy perform poorly?

Boost is given a bottom score for its Energy Mix, as its percentage is below that stated by the Renewable Obligation scheme. Find out more about how we rate.

In which areas does Ovo Energy score well for its ethics?

Ovo Energy is given a top rating for its Environmental Report as parent company, Ovo Group, has a Plan Zero Refresh Report 2022 with good targets including Net Zero by 2035, and for Nuclear as it uses 0% nuclear fuel in its mix.

We found no criticisms of Ovo Energy relating to Pollution, Animal Welfare, Armaments or Political Donations therefore it scores well for these criteria.

How can Ovo Energy improve its ethical rating?

The below-benchmark score that Ovo Energy is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Ovo Energy has some issues to resolve including low percentage of renewable fuel.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Energy Mix


  • Nuclear Power


  • Pollution



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating