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Ethical brand ratings and accreditation since 2001

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How ethical is Penfold?

Penfold, a pension brand, is one of The Good Shopping Guide’s top-rated ethical brands.

Penfold receives an excellent Good Shopping Guide Ethical Score in our Ethical Pensions Ratings Table and therefore passes our Ethical Benchmark as a good ethical brand.

Other Pension Providers should look to the example set by Penfold in terms of ethical and sustainable business practices and policies that show care and concern for the Environment, Animals, and People.

What does Penfold do?

The brand’s debut as a self-employed pension occurred in 2019. Penfold was founded to address up to 80% of independent contractors who at the time did not contribute to a pension by establishing a straightforward, flexible pension that promoted self-employed savings. Penfold made its pension available to all individual savers in early 2021.

In what areas does Penfold perform well? 

Penfold performs well in areas of critique such as Environmental Destruction, Irresponsible Lending and Other Criticisms, due to an absence of public criticism in these areas.

How could Penfold’s Ethical Rating be higher on our Ethical Pensions Ratings Tables? 

Due to its high score, Penfold is eligible for Ethical Accreditation from The Good Shopping Guide. To improve its score further, the company should direct its efforts toward making improvements to the Environmental Reports produced on top of the Responsible Investment Policy used by the brand.

To find out more about Ethical Accreditation, see our Application page or get in touch by email, post, or phone. Learn more about the benefits of our sustainability and ethics certification here.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating