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Ethical brand ratings and accreditation since 2001

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How ethical is Penfold?

Penfold is a pension provider which has achieved an acceptable score on The Good Shopping Guide’s Ethical Pensions Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Pensions sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Penfold do?

The brand’s debut as a self-employed pension occurred in 2019. Penfold was founded to address up to 80% of independent contractors who at the time did not contribute to a pension by establishing a straightforward, flexible pension that promoted self-employed savings. Penfold made its pension available to all individual savers in early 2021.

In which areas does Penfold perform well? 

Penfold performs well in areas of critique such as Environmental Destruction, Irresponsible Lending and Other Criticisms, due to an absence of public criticism in these areas.

What can Penfold do to improve its ethical score?

Penfold  is encouraged to apply for Ethical Accreditation. If successful in its application, Penfold would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

To improve its score further, the company should direct their efforts toward making improvements to the Environmental Reports produced, on top of the Responsible Investment Policy applied to its investments.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating