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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is PensionBee?

PensionBee is a pension provider which has achieved an acceptable score on The Good Shopping Guide’s Ethical Pensions Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Pensions sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What is PensionBee and what does it do?

PensionBee, founded in 2014 by Romina Savona and Jonathan Lister Parsons, was created to offer a simple transition between pension holdings. Since the launch of ‘the Beehive’ the brand has made a mobile app to simplify managing a pension to compete with other providers. The brand has also become a premium listed company in the past few years.

In which areas does PensionBee perform well?

PensionBee ranks among the top brands in the majority of our evaluation categories, including Carbon Disclosure and Reduction Targets.

What can PensionBee do to improve its ethical score?

PensionBee is encouraged to apply for Ethical Accreditation. If successful in its application, PensionBee would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

Furthermore, by following in the footsteps of other strong brands, such as Aviva, the brand could perform better in the Responsible Investment Policy category.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


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