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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is PensionBee?

PensionBee is a brand of pension provider, researched for its ethics and sustainability policies and actions by The Good Shopping Guide. PensionBee exceeds our Ethical Pensions Benchmark. The brand also ranks highly in the majority of our categories, with the exceptions of a Responsible Investment Policy and Ethical Accreditation.

We would be open to granting this brand Ethical Accreditation in the future, should it be proposed. PensionBee would receive suggestions on how to grow further ethically, in addition to experiencing the benefits of being Ethically Accredited with The Good Shopping Guide.

Find PensionBee in our Pensions Ethical Ratings Table, and read more about the ethical issues faced by pension providers in our Ethical Pensions article.

What is PensionBee and what does it do?

PensionBee, founded in 2014 by Romina Savona and Jonathan Lister Parsons, was created to offer a simple transition between pension holdings. Since the launch of ‘the Beehive’ the brand has made a mobile app to simplify managing a pension to compete with other providers. The brand has also become a premium listed company in the past few years.

Where does PensionBee score well as a brand ethically?

PensionBee ranks among the top brands in the majority of our evaluation categories, including Carbon Disclosure and Reduction Targets.

How can PensionBee improve its Ethical Rating?

The Good Shopping Guide employs a variety of assessment criteria to determine whether a brand is ethical and therefore eligible for Ethical Accreditation. PensionBee scores are calculated using these criteria for all its surveyed categories. To continue developing its Ethical Rating, the company can apply for and receive Ethical Accreditation. Furthermore, by following in the footsteps of other strong brands, such as Aviva, the brand could perform better in the Responsible Investment Policy bracket.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


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