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Ethical brand ratings and accreditation since 2001

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Percol

How ethical and sustainable is Percol?

Percol is a brand of coffee ethically scored and researched by The Good Shopping Guide. The brand scored well in The Good Shopping Guide’s Ethical Coffee Ratings Table. Percol scores above our ethical benchmark for coffee. The brand also ranks in the top percentile in most of our categories, the exemptions being Genetic Modification and Ethical Accreditation.

If Percol proposed that it should be awarded Ethical Accreditation to The Good Shopping Guide, the brand would be given recommendations on how to improve further as an ethical and sustainable coffee brand.

For more information on the ethical issues of this company please visit The Good Shopping Guide’s Ethical Coffee sector editorial and see how additional brands score in our Ethical Coffee Ratings Table.

What is Percol and what does it do?

Percol prioritises sustainable coffee and supports the Rainforest Alliance and the Soil Association. Its beans are hand-picked at source and freshly roasted in the UK. The brand has also put a highly concentrated effort into ensuring as much of their packaging that can be plastic free is. This includes having compostable packaging for the coffee bags the brand supplies.

Where does Percol score well as a brand ethically?

Percol scores in the top fraction of brands in most of our assessment categories such as Animal Welfare, Organic coffee, Vegetarian/Vegan products and Fairtrade coffee products. Find out more about our research methodology, and how we rank and rate brands here.

How can Percol improve its ethical rating?

The Good Shopping Guide uses a myriad of assessment areas to determine if a brand is considered ethical and suitable for Ethical Accreditation. These criteria are used to calculate Percol’s scores across all of its surveyed areas. To continue improving its ethical rating, the business can apply for Ethical Accreditation and acquire that status.

If your business cultivates, roasts, or sells ethically and sustainably produced coffee beans or grounds, why not find out if The Good Shopping Guide’s Ethical Accreditation is right for you? You can also complete our quick initial evaluation form for companies, brands, and products.

Ethical performance in category

0

GSG score

92
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Acceptable

  • Organic

    Good

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

  • Fairtrade

    Good

Other

  • Ethical Accreditation

    Acceptable

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating