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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Percol?

Percol is a brand of coffee ethically scored and researched by The Good Shopping Guide. The brand scored well in The Good Shopping Guide’s Ethical Coffee Ratings Table and therefore scores above our ethical benchmark for coffee.

For more information on the ethical issues of this company please visit The Good Shopping Guide’s Ethical Coffee sector editorial and see how additional brands score in our Ethical Coffee Ratings Table.

What is Percol and what does it do?

Percol prioritises sustainable coffee and supports the Rainforest Alliance and the Soil Association. Its beans are hand-picked at the source and freshly roasted in the UK. The brand has also put a highly concentrated effort into ensuring as much of its packaging that can be plastic-free is. This includes having compostable packaging for the coffee bags the brand supplies.

Where does Percol score well as a brand ethically?

Percol scores in well in most of our assessment categories such as Animal Welfare, Organic and Fairtrade. This is because the company was not found to have any animal welfare criticisms and also has products certified by the Fairtrade Foundation and Soil Association.

Find out more about our research methodology, and how we rank and rate brands here.

How can Percol improve its ethical rating?

The Good Shopping Guide uses a myriad of assessment areas to determine if a brand is considered ethical and suitable for Ethical Accreditation. These criteria are used to calculate Percol’s scores across all of its surveyed areas.

To improve its score further, Percol should improve its publicly available sustainability information and commitments, as the brand currently receives a bottom rating for Environmental Report.

If your business cultivates, roasts or sells ethically and sustainably produced coffee beans or grounds, why not find out if The Good Shopping Guide’s Ethical Accreditation is right for you? You can also complete our quick initial evaluation form for companies, brands, and products.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating