Pet Impact

How ethical is Pet Impact?

Pet Impact, an eco-friendly pet treats brand owned by Lavender Flow Ltd, is one of The GOOD Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses. The brand receives a strong GSG Ethical Score of 91 in our Ethical Cat & Dog Food Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow Pet Impact’s example and adopt more ethical policies and practices.

In which areas does Pet Impact perform well?

Pet Impact performs well across several of our ethical criteria. The brand receives a top rating for our Environmental Report assessment, as the company publishes a detailed Impact Report covering its environmental progress, supply chain practices, and sustainability targets. You can find out more about Pet Impact’s sustainable initiatives on its website here.

Pet Impact also has a clean record across our People-related criteria, with no criticisms found for political donations, armaments, irresponsible marketing, or public record criticisms.

What makes Pet Impact sustainable?

Over 90% of Pet Impact’s treats are sourced from UK farms, supporting high animal welfare standards and reducing supply chain emissions. The brand’s treat packaging is plastic-free, using compostable paper bags with a starch-based resealable zip. The company holds certified ‘funding plastic recovery’ status, meaning it removes more plastic from the environment than it uses.

Pet Impact donates 18% of its profits to Repurpose Global, a social enterprise that funds waste management and recycling infrastructure in communities affected by plastic pollution. Through its membership with Mossy Earth, Pet Impact also supports reforestation and rewilding projects. The company has committed to reaching net zero by 2040 and powers its operations with renewable energy.

As well as its natural treat range, Pet Impact also sells eco-friendly dog poo bags made from ocean-recovered plastic and a range of pet grooming products, which also feature in our Ethical Pet Grooming Ratings Table.

How did Pet Impact attain Ethical Accreditation?

Pet Impact has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Pet Impact is subject to regular review to ensure the company maintains high ethical standards.

As a result, Pet Impact is permitted to use our GOOD Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise Pet Impact as an ethical brand.